Creating a great business website isn’t easy.
It’s extremely important to have a website; while maintaining a social media presence is critical, a website lends authority and gives potential clients or customers a way to learn about you quickly and efficiently. However, just having a website isn’t enough.
You need to keep customers interested when they land on your page, and when there’s so much competition for their attention, doing so isn’t easy. Here are 10 things a great business website needs if it’s going to succeed.
1. SEO optimisation
Every website needs great SEO optimisation if it’s going to rank highly on Google.
This means the content on your site must be written with SEO in mind; it should contain short sentences, be authoritative on its chosen subject, and be well-structured so Google knows how to rank it.
Optimising for SEO will significantly improve your domain authority, which will help Google to rank you. If you want to take a quick SEO health check, try this tool to check domain authority ratings.
2. Contact information
Your website is next to useless if it doesn’t contain an easy way for customers to contact you.
The best way to implement this feature is to use a contact form; while it may be tempting to include email or phone details, many malicious bots could trawl your site and spam you using this information.
Contact forms, on the other hand, allow human customers to contact you while also thwarting bots. Make sure the form is easy to see and easy to use.
3. An “about us” section
Customers and clients like to read about your company journey.
Whether you’ve got an interesting story to tell or not, include an “about us” section so people know who you are and where you’ve come from.
Be sure to emphasise the pertinent details; don’t waffle and always keep SEO in mind, as always when you’re creating content.
Succinctly summarise the history of your company, and tell your clients why you’re uniquely positioned to help them now.
4. Responsive design
Responsive design has emerged in recent years as one of the most important elements of a business website.
It’s essentially the ways in which people can interact with your site using mobile devices; tablets, smartphones, and any other device running Android or iOS.
As you can imagine, designing your site to ensure it’s accessible on these devices is very important, because customers browsing on mobile should be able to read your content just as easily as those on desktop.
5. A strong domain name
Your website domain name should reflect your branding. It should quickly and easily communicate your brand identity, what you’re about, and what your unique selling point is.
If you have a great domain name, you could be giving yourself a significant advantage over even your biggest competitors; some larger companies still haven’t grasped the fundamentals of online marketing, so it’s more important than ever for small businesses to get this aspect right.
6. A great CMS
Your content management system will dictate whether or not your entire website works and feels good for your staff to use.
While your customers probably won’t see your CMS much, it’s still important to get right, because creating and uploading content to your site needs to feel intuitive and simple.
If it doesn’t, then working on your site will feel like a chore, which in turn will make freelancers and other content creators want to work with you less.
7. Beautiful design
It’s not just crucial to design your site for mobile devices; it should also be a great site in general. Customers should want to spend time on your site and interact with the elements on it simply because it’s enjoyable to do so.
To achieve this, emphasise minimal design as much as you can; don’t over-design your page, because that could quickly overwhelm customers and stop them from wanting to visit.
Keep things simple, easy to use, and intuitive above all else.
8. Regular maintenance
There’s almost nothing more dangerous to your website than regularly broken links or dead pages. If customers frequently see that your website is down (and, in some cases, if they even see this once), you’re losing potential custom to your competitors.
Make sure to regularly comb your site and ensure there aren’t any errors for those who visit it.
If you need to, enlist web design professionals to help you figure out how to remove dead links and keep your site running.
9. Strong e-commerce
If you’re selling a product, then a good e-commerce platform is crucial.
Options include Shopify, WooCommerce, and GoDaddy, which offers a bespoke online store to help you sell to your customers.
If your e-commerce platform is lacking, then customers may not want to buy from you.
It’s important to make the purchasing process as quick and painless as possible if you want to increase conversions from your ad campaigns, so work with a great e-commerce platform.
10. A good host
There are lots of different web hosts out there, and they’re absolutely not all created equal.
You need to make sure you have the right host, because the wrong one could result in all kinds of issues for your site.
In the worst-case scenario, you could experience lots of outages and dead links, and the tech support for your host could be ill-equipped to help you.
That’s why you need to do your research thoroughly before you decide on a platform to host your site.