How To Send Better Emails -101 Guide To Email Marketing

In an increasingly competitive digital world, it’s easy for your message to get lost in the inbox. Over 280 billion emails are sent every day, waiting for opens and clicks, but often going unread. With so much competition for getting your email in front of your subscribers, it can seem exhausting to invest time on email marketing […]

Positioning in Marketing – Vital Element of a Successful Business

Marketing Positioning

“Marketing is not a battle of products, it’s a battle of perceptions “ Marketing people think that marketing is a battle of products and believe that in long run the best product will win.  They are so preoccupied with doing their product researches, getting the facts, making sure that they have the best product in the […]

A Beginners Guide To Direct Marketing

Believe it or not, direct marketing, which seems like it has been around forever, is a relatively new concept. For example, in 1872, one of the pioneers of direct marketing, Aaron Montgomery, produced the first mail-order catalog for his business, in which he bought products directly from the source, and then resold them through a catalog […]

How To Use Word-Of-Mouth Marketing To Grow Your Online Business

Many businesses rely on word-of-mouth (WOM) marketing to bring in new customers. In fact, 92% of consumers rely on referrals from people they know above all else. While this method is incredibly powerful, referrals eventually stagnate, leaving business owners searching for fresh ways to draw in clients. Luckily, it’s easy to extend your potential customer base through online word-of-mouth […]

How To Utilize The Potential of Social Media Marketing

Social Media Marketing

Have you ever felt envious every time you see your business competitors working their way toward success with online customers and on social media? Don’t worry, you’re not alone. The good thing is that you can come out of the shadows and start reaping the benefits of social media. You can create your own online […]