While local business owners might not feel or see the need to invest money and time optimizing their Google presence because they’re up against big brands for top-tier rankings, they can get better online visibility for local search. Local SEO enables you to connect better with the target audience within your city, town, or neighborhood, increasing foot traffic to your physical location.
Optimizing your website for local search drives more targeted traffic to your site, leading to more subscriptions, leads, sales, and sign-ups. It also increases conversion rates while making your business more competitive. This article outlines five tips for boosting your local SEO.
Publish local content
Publishing local content on your website is an excellent way to rank on SERPs for local search terms. For instance, prospects looking for a roof installation service in Indiana, may use a search term like roof installation Indiana to find businesses offering these services within that region.
For proper local page optimization, the content added must be relevant, meaning it should have local keywords linked to your brand and the local region. You can base your content on local events, news, or stories to grab your local audience’s attention. You may also create content responding to location-specific queries. Don’t duplicate content across several location pages.
Create location or local landing pages
Location-based pages are crucial for your brand because they help customers and prospects find you via organic local search. They’re dedicated to your business’s physical location and are designed to inform your audience of the geographical areas you serve.
Create a landing page for each area if you have stores in various locations. This helps customers within your business’s geographical location reach out to you concerning your services or products. Based on your business’s local landing page needs, you can include maps, reviews for the area, customized menus, local interest lists, and more.
Claim your Google My Business (GMB) listing and create your profile
Your GMB profile ensures that potential customers find your brand when looking for services or products like yours within your locality. Your GMB listing lets you control your online business details by claiming the listings under your brand name, ensuring the listing’s information is up-to-date and accurate, and removing duplicates. A complete GMB listing can significantly improve your brand’s local SEO ranking. It also allows you to display customer reviews to increase your business’ social credibility.
Ensure business name, address, and phone number (NAP) consistency
For your customers and prospects to know who you’re, your location, and how to get in touch with you, they’ll need your NAP data. Setting up your NAP will make it easier for search engines and your audience to find you. Avoid adding your NAP data only within an image because search engines don’t crawl images. Consider adding your NAP in your website’s header or footer. You can also include it on your “contact us” page.
Conduct local keyword research
Local keyword research involves looking for keywords people use to search for local services or products. Ranking for such keywords drives more targeted local traffic to your site while sending more leads your way. When doing local keyword research, consider listing your services, checking for local intent, looking at search volumes, and grouping and mapping your keywords. Use the local keywords across your website but avoid stuffing.
Ranking for local search is an excellent way to increase your online visibility while driving more targeted organic traffic to your website. Use these tips to boost your local SEO.