As we move further and further into the digital age, advertisers are finding new and innovative ways to reach their target audiences. However, with the rise of social media and other digital platforms, it can be easy to overlook some of the more traditional forms of advertising that have always seen results.
In this article, we’ll explore five different ways you can get creative with your marketing and advertising strategies in 2023 – both on and offline.
Direct Mailers
Traditional direct mailers are a classic form of advertising that can still be effective in 2023, believe it or not. With so much focus on digital marketing, direct mailers can help businesses stand out and reach their target audience in a tangible and memorable way.
Direct mailers can take many forms, from postcards to catalogs, and can be customized to fit the needs of any kind of business. Make sure to use eye-catching designs and engaging content to grab your audience’s attention, and you can bring these up to date by including QR codes if you want to get views on your page.
Instagram Stories
Instagram stories are a great way for businesses to connect with their audience in a fun and engaging way – which is why they’re so popular. However, what’s important here is that you’re using them right.
Instagram stories can take many forms, from product demonstrations to behind-the-scenes glimpses of the business. By using interactive features like polls and quizzes, you can create a more engaging and unique experience for your viewers and generate more engagement and interaction, and even expand your reach. Typically, the more personal you can get, the better!
Public Artwork
Public artwork is another unique and creative way for businesses to promote their products, services, or a particular message they’re trying to get out there. Whether you use a mural, sculpture, or another form of art, public artwork can capture the attention of the general public and create a lasting impression.
By commissioning a local artist to create a piece that reflects the business’s brand and values, you can create a unique and memorable experience for your audience. Plus, really stunning and eye-catching art is almost guaranteed to be posted and reposted to social media – you just won’t have to do any of the work.
Coupon Books
Coupon books are yet a tried-and-true method of advertising that can still be implemented today for great results. By offering discounts or special offers to customers, businesses can incentivize them to make a purchase (or more purchases!) and generate customer loyalty.
Coupon books can be given out as a gift alongside a ‘minimal spend’ purchase, sent to email subscribers or VIP customers, or via any other channels you choose.
Supermarket advertising
Supermarket ads are an effective way to reach shoppers who are already looking for products that match your offerings. You can use them to increase your brand’s visibility and promote new products or services. For small businesses, it offers an affordable way to get customers through the doors, while larger brands can leverage supermarkets’ existing customer base to drive brand awareness and loyalty. Check this article on Supermarket Advertising: Get a Bigger ROI in Grocery Stores if you’re interested in learning more about how it can affect your business.
Personalized Advertising
Think beyond traditional billboards and banners – imagine the impact of advertising inflatables in your out-of-home marketing strategy. From quirky shapes to attention-grabbing designs, these inflatable marketing solutions offer a refreshing and versatile way for your brand to stand out. Let your marketing team’s creativity soar as they craft the most effective and memorable versions, ensuring your brand leaves a lasting impression both online and in the physical world.
Getting personal with your advertising is a surefire way to get people interested in your brand. Use the data and technology available to you to create targeted advertising tailored to individual customers.
By collecting data on customer preferences and behaviors, you can create ads that are more likely to resonate with your audience. This can take many forms, from personalized emails to targeted social media ads. You can use your insights and analytics online to help drive your research and create personalized advertising to generate a more personal connection with your audience.