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Guide on UX Design of Product’s Landing Page


When creating the first impression for your web application, you only get one shot at it. Thus, your landing page should attract and retain your viewers. The landing page is where your visitors land when they open your site. As such, you must ensure its UX design gives viewers all the reasons to keep scrolling. We will cover all the points you should focus on to create an excellent product landing page.

How to Design a Landing Page

A landing page is a site that opens when someone visits your site. It could be the site that opens when they click on your affiliate link or search for your brand online. An effective landing page can quickly convert visitors into customers and subscribers. Before you hire UX designers, it’s good to understand the process of creating a good landing page to define your requirements easily.

  1. Identify Your Audience

Every niche has a target audience. Therefore, you must first understand your target audience and what they hope to achieve by visiting your site. Their expectation should guide how you design your landing page. 

Identifying and understanding your audience help clear the following concerns:

  • How will the audience know they are on the right site?
  • How can the landing page be unique compared to my competitors?
  • What is the first thing that should appear on the landing page?
  • How do I brand the landing page and create a first impression?
  • What attention grabber should I use?

Once you answer the above questions, you can proceed with the other steps.

  1. Create a Specific Purpose

Your landing page should have a reason why it exists. Ideally, the landing page should automatically let the visitor know why they opened it and what they will get from your site. For instance, if promoting your shoe brand, your purpose could be a catchy headline about how you are the leading shoe dealer in the industry.

Still, you can define your purpose by adding relevant CTAs, including an email newsletter, a registration form, or displaying your best sales or ranking on the page. That way, you are giving the visitor confidence that they will get what they are looking for and that you are reliable.

  1. Choose a landing Page design and Relevant Image

What design will you use for your landing page? What images will you add, if any? Remember that you are promoting your brand, and a landing page for a news site can’t work for a recipe site. So, ensure you choose a design that blends in with your products.

As for the images, ensure they are relevant to your goods and services. Besides, keep it clean by avoiding using many images. The trick is to keep your landing page clean, clear, and descriptive. That way, the visitor can quickly know where to access what on your site. Have a clear layout, and keep it simple such that anyone can quickly get comfortable with your site. 

  1. Write Catchy Headers

Your landing page should have catchy and clear headers that catch the visitor’s attention. A good header should inspire confidence in the visitor and retain them to want to access more information from your site.

Ensure the header lets visitors know where they are and what they will gain by spending time on your site. If possible, consider using an animation for the header, such that the landing page will load the heading and then move to the next section after the animation loads.

  1. Make It Mobile Responsive

Is your site responsive? You can have an impressive landing page, but if you’ve not made your site mobile responsive, it may look unattractive from the mobile view. So, ensure the UX designer you hire will create a mobile responsive site, not just for the landing page. That way, your site will accommodate desktop and mobile users.

  1. Add a Navigation

Remember that we are creating an impression with our landing page. Therefore, adding a navigation pane will work in your favor. What next after the visitor lands on your site? Does it automatically open the next page, or do they have to click a navigation button? These two questions will guide how you add navigation to your site.

Besides, we want to retain the visitor, which is best achieved if we have a navigation on the site.


Designing your product’s landing page is not an obvious task. It requires you to consider a few points to ensure your landing page is impressive enough to retain customers and get more subscribers for your newsletter and email. This guide has presented six tips you should consider when creating your product’s landing page. It would be best to use the six points as your guide.

Emergency Preparedness for Freelancers


Freelancers are one of the many workers who had it tough these past few years. 

When the global pandemic shuttered offices, many lost contracts or couldn’t work at all; ongoing supply chain issues still disrupt how easily or quickly you receive materials, goods, and products; and now, everything costs more with record-breaking inflation. 

If there’s one thing you can take away from these current events, it’s that you can’t always predict what’s coming in the future. But you can prepare financially for the unknown as a freelancer with one tool: the emergency fund.

What is an Emergency Fund?

An emergency fund is a special account of savings that’s reserved for the unknown. These savings go untouched until something goes unexpectedly (and expensively) sideways. 

A fully sized emergency fund should have three to six months of living expenses saved in it. At this size, it should be able to cover a variety of small, unexpected bills or long-term interruptions in work, like a lost contract or illness. 

Why is an Emergency Fund Important? 

When things go wrong unexpectedly, your usual budget might not have enough expendable cash to cover another expense. 

If your furnace dies one day, an emergency fund gives you the cash you need to replace it without worrying about how you’ll make ends meet. 

An emergency fund is a safety net for when things go south — you’ll be able to tap into these savings for any unexpected expense that comes your way. 

What if Your Savings Aren’t Enough?

Realistically, it’s good practice to understand things can go from bad to worse, even when you have an emergency fund. 

You could have to fix your furnace before you manage to start saving. Alternatively, you could get hit with a second unexpected expense not even a week after you drain your savings for that furnace.

Some extra-cautious people add a line of credit to their finances as a secondary safety net for these situations. If you get approved for your own line of credit, you can borrow what you need any time your emergency fund isn’t up to scratch, as long as you have available credit. 

Even if you don’t use it often, a line of credit gives you peace of mind, as you know you’ll have a way to handle unexpected expenses while you establish or rebuild your savings. 

How Can Freelancers Save More in an Emergency Fund?

Now that you know why saving is so important, let’s cut to how you can sock away more cash into an emergency fund. 

1. Budget 

When it comes to saving more money, you might have to cut other things loose from your budget. 

Unnecessary splurge items like extra clothes, takeout, and one too many subscription services should be on the chopping block. By reducing these expenses, you can free up more cash that goes towards savings.

2. Adjust Your Prices 

A budget shows your incoming cash in addition to your outgoing cash. This spotlight on your income might reveal you aren’t earning enough to cover all your needs. 

At this point, you’ll want to consider raising your rates so that a fraction of every invoice goes towards your emergency fund. 

3. Automate Your Finances

Automation makes banking easy. By letting your bank transfer money into your emergency fund every month, you won’t accidentally forget to contribute one month — or several.

Bottom Line:

Everyone needs emergency savings, but this especially rings true for freelancers. Take this as a sign to prioritize savings in the year ahead. 

What Not To Do When Building Your Company’s Brand Identity


Building a company’s brand identity is no small task. It requires time, effort, and a lot of hard work. Unfortunately, there are plenty of pitfalls to avoid to get the most out of your brand identity-building efforts. 

Understanding what not to do ensures that the process goes as smoothly and effectively as possible. It also makes your marketing, public relations, and customer service efforts more effective. Here are the top mistakes to avoid when building your company’s brand identity.

Not Considering Brand Identity When Starting Out

Brand identity is not something you can tack onto your business after it’s already up and running. Plan it from the very beginning. Take the time to understand your company’s goals and mission, then use the information to create a unified identity that communicates effectively. 

The intended brand identity enables you to choose a name, logo, and other visual elements that reflect what your company stands for. Start by checking whether there’re available business names that fit your brand identity and provide the best impression to customers. Use a company name generator to simplify and expedite the process. After this, consider the name designs, logo, and other visual elements to create a unified brand identity.

Not Being Consistent Across Platforms

Use the same branding elements throughout, whether on your website, social media accounts, or print materials. It creates a recognizable, unified brand identity that’s easy to associate with your company. It means using the same colors, fonts, images, and tone of voice on all the different platforms. Use the same logo designs, business name, website URL, and slogan.

Not Investing in Professional Design Services

It’s tempting to try and save money by skimping on the design of your business’s brand identity. However, working with a professional assures you of a high-quality product that accurately reflects your company. 

Experts have the skills, experience, and resources necessary to create a cohesive, distinctive brand identity that communicates your message clearly and effectively. Also, working with them guarantees that you legally own your logo, brand name, and other branding elements.

Not Adapting to a Changing Landscape

As your company grows, so too must it’s brand identity. Check whether your company’s identity is evolving as the competitive landscape changes. It could mean changing the color scheme or logo design, adding new channels to reach customers, or expanding into new markets. Whatever changes you make should be unified with the original brand message and reflect the current state of your company.

Not Developing Your Brand Voice

A brand voice means more than being consistent with your language. It also includes understanding how your brand communicates to customers and its personality. Does it have a casual, relaxed approach or a more formal, professional tone? 

Understanding it makes your brand identity more effective and memorable. When customers visit your website or social media channels and talk to a customer service representative, they should all know who they’re dealing with and why they should choose your company over a competitor.

Create an Image Beyond the Products

Brand identity is one of the most important aspects of a business as it creates an image beyond just products and services in customers’ minds. It communicates your company’s personality and values to potential customers. When done correctly, it’s a powerful marketing tool that differentiates your business from competitors and gives customers a reason to choose you. Spend time, money, and effort to get it right.

Simple Marketing Strategies for Your Pharma Business


As a pharmaceutical business, it can be difficult to navigate the complex and ever-changing landscape of marketing. 

However, by implementing simple and effective strategies, you can effectively promote your products and grow your business. 

We will explore some easy-to-implement marketing strategies that can help you reach your target audience and increase brand awareness. From leveraging social media to offering free samples, these strategies will provide a solid foundation for building a successful pharmaceutical marketing plan.

Leverage Social Media

Leveraging social media is a powerful way for pharmaceutical companies to connect with their target audience and build brand awareness. By creating a strong presence on social media platforms like Facebook, Instagram, and Twitter, you can reach a large and engaged audience in a cost-effective way.

To create a strong presence on social media, it’s important to develop a consistent brand voice and visual identity across all platforms. This includes creating a cohesive profile and cover images, as well as regularly posting engaging content such as infographics, videos, and industry news.

You can use social media to share information about your products, such as their benefits, how they work, and any relevant clinical studies. This can help educate potential customers and increase their trust in your brand. By sharing industry news and updates about your company, you can demonstrate your expertise and thought leadership in the field.

Another important aspect of social media is engagement with your audience. Responding to comments and messages, and creating engaging content such as polls, quizzes and questionnaires can help to build a community and increase customer loyalty.

Develop a Strong Website

Developing a strong website is a crucial aspect of any successful pharmaceutical marketing strategy, as it is often the first point of contact for many potential customers. A professional, easy-to-navigate, and informative website can help increase brand awareness and drive sales.

To create a strong website, it’s important to ensure that it is professional in design and branding. This includes using a consistent color scheme, high-quality images, and easy-to-read typography. 

Your website should provide detailed information about your products, including their benefits, how they work, and any relevant clinical studies. This can help educate potential customers and increase their trust in your brand. It’s important to include contact information, such as a phone number and email address, so that potential customers can easily get in touch with you.

Another important aspect of website development is search engine optimization (SEO). This involves optimizing your website for search engines so that it appears higher in search results when people search for keywords related to your products or services. 

This can help increase visibility and drive more traffic to your website. You can check out this article by Phamax Digital to learn more about how to get more traffic to your website.

It’s important to ensure that your website is mobile-friendly, as more and more people access the internet on their smartphones. This includes making sure that the website is responsive and optimized for smaller screens, as well as that the website loads quickly on mobile devices.

Network with Other Industry Professionals

Networking with other industry professionals is a crucial aspect of any successful pharmaceutical marketing strategy. Attending industry conferences and events allows you to meet and connect with other professionals in the field, as well as stay informed about the latest trends and developments in the industry.

By attending conferences, you can learn about new technologies, products, and research, which can help you stay ahead of the curve and position your company as a leader in the field. These events provide opportunities to meet with potential partners, clients, and suppliers, which can lead to new business opportunities.

Networking doesn’t just happen at in-person events, it can also happen online. Many pharmaceutical companies have joined online communities and forums to participate in discussions and share knowledge about the industry. 

It’s a way to stay informed about the latest trends and developments, and to connect with other professionals in the field.

In addition to attending conferences and events, it’s important to actively seek out opportunities to network with other professionals. This can include joining industry organizations or groups, reaching out to potential partners or clients, and participating in online discussions and forums.

By making connections with other industry professionals, you can stay informed about the latest trends and developments, as well as position your company as a leader in the field. These connections can lead to new business opportunities and help you grow your business.

Utilize Email Marketing

Email marketing is a highly effective way to reach potential customers and keep existing ones informed about new products, promotions, and events. It is a cost-effective way to reach a large number of people and can help increase sales and drive traffic to your website.

To start utilizing email marketing, it is important to first create a targeted email list. 

This can be done by collecting email addresses from potential customers at events, on your website, or through other marketing channels. Once you have a list of potential customers, you can segment the list based on different characteristics such as demographics, interests, and purchase history.

Once you have a targeted email list, you can start sending targeted, relevant, and valuable information to potential customers. This can include information about new products, promotions, and upcoming events. It’s also important to include a clear call to action in the email, such as a link to your website or a special offer.

It’s important to personalize your emails as much as possible. Personalized emails are more likely to be opened and read by the recipient, as they feel more relevant to them. Personalization can include using the recipient’s name in the email, as well as tailoring the content of the email based on their interests and purchase history.

It’s also important to track and analyze the performance of your email marketing campaigns. This can include metrics such as open rates, click-through rates, and conversion rates. By tracking these metrics, you can see which email campaigns are performing well and which ones need improvement.

Offer Free Samples

Offering free samples is a great way to generate interest in your products and get people to try them out. This can be especially effective for new products or products that are difficult to understand the benefits. It can help potential customers understand the quality of your product, and how it can benefit them before committing to a purchase.

One way to offer free samples is by setting up a sampling program at events such as trade shows, conventions, and health fairs. This allows potential customers to try your products on the spot and get a sense of how they work. It’s a great opportunity to connect with potential customers in person and answer any questions they may have.

Another way to offer free samples is by mailing them directly to potential customers. This can be done by sending a small number of product samples along with a brochure or other marketing materials to potential customers. This approach can be especially effective for reaching new customers or customers who may be hesitant to try a new product.

It’s important to note that when offering free samples, make sure that the samples are properly labeled and include any necessary information about the product, such as dosage and usage instructions. Also, ensure that the samples are properly stored and handled to maintain their quality and safety.


There are several simple marketing strategies that can be effective for promoting your pharma business. 

By leveraging social media, networking with other industry professionals, developing a strong website, utilizing email marketing and offering free samples, you can increase brand awareness, reach potential customers, and drive sales for your business. 

Remember to stay up-to-date with the latest industry trends and developments, and always track the performance of your marketing campaigns to ensure that they are effective. 

With a little effort and creativity, these strategies can help you achieve success in the competitive world of pharmaceuticals.

Incorporating Trust Flow Into Your SEO Practice


Search engine optimization (SEO) is the practice of increasing the visibility and ranking of a website on search engine results pages (SERPs). One important aspect of SEO is building and maintaining a strong backlink profile. Trust Flow is a metric that can be used to evaluate the quality of a website’s backlinks and overall trustworthiness.

Trust Flow is a metric developed by Majestic, a popular backlink analysis tool. It is based on the principle that links from high-trust websites will pass on more trust to the linked-to website. 

The metric is calculated using a proprietary algorithm that takes into account factors such as the number and quality of backlinks, as well as the trustworthiness of the linking websites. A website with a high Trust Flow score is considered to be more trustworthy and authoritative.

When incorporating Trust Flow into your SEO practice, there are a few key things to keep in mind.

Focus on Quality over Quantity

When it comes to building backlinks, quality is much more important than quantity. A single high-quality backlink from a reputable and trustworthy website can have a much greater impact on your Trust Flow score and search engine rankings than multiple low-quality links.

To build high-quality backlinks, it’s important to focus on building relationships with other websites and organizations in your industry. 

This can be done by creating valuable and informative content that others will want to link to, by participating in online communities and forums, and by reaching out to other websites and offering to write guest posts or contribute to their content in some way.

Another important aspect of building high-quality backlinks is to make sure that the links you acquire are relevant to your website and industry. 

For example, a link from a website that is relevant to your industry, such as a news website or a blog that covers topics related to your field, is likely to be more valuable than a link from a completely unrelated website.

It’s also important to monitor your backlink profile regularly and to take action if you notice any low-quality links. This can include reaching out to the website owner and asking them to remove the link, or using the Google Disavow Tool to tell Google to ignore certain links.

Use Trust Flow as a Guide, not a Rule

While Trust Flow is a valuable metric for evaluating the quality of a website’s backlinks, it’s important to remember that it should be used as a guide rather than a rule. 

There are many other metrics that can be used to evaluate the strength and quality of a website’s backlink profile, and using Trust Flow in conjunction with other metrics can give you a more comprehensive picture of your backlink profile.

One metric that can be used in conjunction with Trust Flow is Domain Authority (DA). 

Developed by Moz, Domain Authority is a metric that predicts how well a website will perform in search engine rankings. It is based on a number of factors such as the number and quality of backlinks, the age of the domain, and the content on the website. A website with a high Domain Authority is likely to have a strong backlink profile and perform well in search engine rankings.

Another metric that can be used in conjunction with Trust Flow is Citation Flow.

Developed by Majestic, Citation Flow is a metric that measures the number of links pointing to a website. It is similar to Trust Flow, but it focuses more on the number of links and less on the quality. A website with a high Citation Flow is likely to have a large number of backlinks, but the quality of these links is not taken into account.

In addition to Trust Flow, Domain Authority and Citation Flow, it’s also important to monitor other metrics such as the number of referring domains, the anchor text used in links, and the location of the linking website. 

By using Trust Flow as a guide, but considering other metrics as well, you will be able to get a more comprehensive picture of your backlink profile and understand which of your backlink building efforts are working, which are not and where to focus your energy.

Monitor Your Trust Flow Regularly

Monitoring your Trust Flow regularly is essential to maintaining a strong and healthy backlink profile. Trust Flow is a dynamic metric, which means that it can fluctuate over time, so it’s important to keep an eye on it to ensure that your score stays high.

One of the main reasons to monitor your Trust Flow regularly is to identify any significant drops in your score. 

A sudden decrease in Trust Flow could indicate a problem with your backlink profile, such as a large number of low-quality links. These low-quality links can harm your website’s reputation, and decrease your Trust Flow score, which can ultimately affect your search engine rankings.

When you notice a significant drop in your Trust Flow score, it’s important to take action immediately. One of the first things you should do is to analyze your backlink profile to identify any low-quality links. Once you have identified the low-quality links, you can take steps to remove them. This can include reaching out to the website owner and asking them to remove the link, or using the Google Disavow Tool to tell Google to ignore certain links.

Another important aspect of monitoring your Trust Flow regularly is to identify any patterns or trends in your score. For example, you may notice that your Trust Flow score is consistently low on certain days of the week or at certain times of the month. This could indicate a problem with your website or with your backlink building efforts that needs to be addressed.

Monitoring your Trust Flow regularly can also help you to identify opportunities to improve your score. For example, you may notice that your Trust Flow score is low compared to your competitors. This could indicate that you need to focus on building more high-quality backlinks or that you need to invest more in your content marketing efforts.

Be Patient

Building a strong backlink profile and increasing your Trust Flow score is a process that takes time and effort. It’s not something that can be achieved overnight. It requires a consistent and long-term approach to backlink building and content marketing. It’s important to be patient and not to get discouraged if you don’t see immediate results.

One of the reasons why it takes time to build a strong backlink profile and increase your Trust Flow score is that it takes time for search engines to crawl and index new backlinks. 

It can take several weeks or even months for new backlinks to show up in your backlink profile and affect your Trust Flow score. This means that even if you are actively building high-quality backlinks, it may take some time for them to have an impact on your score.

Another reason why it takes time to build a strong backlink profile and increase your Trust Flow score is that it takes time to build relationships with other websites. 

Building high-quality backlinks requires building relationships with other websites and convincing them to link to your content. This takes time and effort, but it’s worth it in the long run as these backlinks tend to be more valuable and have a greater impact on your Trust Flow score.

Building a strong backlink profile and increasing your Trust Flow score also requires a consistent effort in creating high-quality content. Search engines reward websites that consistently produce valuable, informative and engaging content. By consistently publishing high-quality content, you can attract more backlinks and increase your Trust Flow score.


Incorporating Trust Flow into your SEO practice is a great way to ensure that your website is seen as trustworthy and authoritative by search engines. 

By focusing on quality over quantity, using Trust Flow as a guide, monitoring it regularly, and being patient, you can improve the trustworthiness and authority of your website, and ultimately drive more traffic and revenue to your business.

Home Design: When to Hire an Expert and When to DIY


Are you looking to redesign your home but don’t know where to start? Designing a space that reflects your personality and lifestyle can be tricky. 

While it may seem like an overwhelming task, there are plenty of seemingly difficult things you can do yourself with the help of DIY tutorials. 

However, reflooring your garage and replacing the complete roof are activities which require different levels of expertise, so knowing when it’s okay to take on a project by yourself and when you should hire an expert will make all the difference in how your home turns out. 

Identify Your Home Design Goals

Before you decide to take on a home design project yourself or seek out the help of an expert, it’s important to have a clear idea of what you hope to accomplish. 

Whether you are remodeling your kitchen or building a new addition, it is important to first consider what you want to accomplish. 

Taking the time to think about the details of your desired outcome will ensure that the work you do yields desirable results.

Consider both the aesthetic and practical aspects of your space. 

What colors do you want? How about furniture placement or storage solutions? Any specific details that need attention?

Making a list of all your goals and objectives will help you decide which parts of the project, if any, you can take on yourself.

Assess The Scope Of The Project

Assessing the scope of the project is critical when deciding if you should hire an expert or do it yourself. 

Consider how much time and energy you have for the project, and make sure that you have a clear understanding of what the project requires before deciding if it’s something you can handle on your own. 

If you lack experience in home design, it might be best to go with a professional who has the knowledge and skills to get the job done right. 

On the other hand, if you’re confident in your abilities, then tackling a project on your own can save you some money. 

Research Professionals And Diy Options

It’s ideal to start with a few recommendations from friends and family so you can get a feel for the types of services offered and how much they cost. 

Once you have some initial contacts, it’s time to do some research. Look into their professional portfolios to get a feel for their design aesthetic, the quality of their work, and any awards or accolades they’ve received. 

It’s also important to check references and read reviews from other customers who have worked with them in the past.

Determine Which Tasks You Can Do Yourself And Which Ones Require An Expert’s Help

The most important factor is your skill level. If you do not feel comfortable tackling a specific task or project, then you may want to hire an expert who can ensure that it is done correctly. 

If you are remodeling an entire room or building an addition, then it may be wise to consult with a professional to get expert advice before starting the project. 

On the other hand, if you simply want to make minor changes such as replacing light fixtures or painting walls, then you may be able to do the job yourself. 

Another factor to consider is how much time and money it will take to complete the project.

If you are short on time and budget, then an expert can help make sure that the project is completed efficiently and cost effectively. 

However, if you have plenty of time and money to spend on the project then you may be able to DIY. 

Make A Plan For Completing The Project On Time, Within Budget, And To Your Desired Specifications

Creating a plan for completing a home design project within the desired time frame, budget, and specifications is no easy task. It requires careful consideration, planning, and research prior to beginning the project. 

As such, it is important to take the necessary steps to ensure success. 

If there are any safety concerns, such as working with electricity and plumbing, then it is best to hire a professional. 

Projects involving structural changes may require special permits and additional expertise than what the homeowner has available. For these types of projects, it is best to consult with a professional. 

On the other hand, if the project is something that can be completed safely and within the homeowner’s skill set, then DIYing may be an option.

Some common DIY home improvement projects include painting, installing flooring, and decorating walls. It is important to take into consideration the time, tools, and supplies that will be necessary for completing the project. 

No matter what type of home design project is being undertaken, it is important to create a plan that includes setting a budget, determining a timeline for completion, and knowing which materials or items will need to be purchased.

Regularly Reassess And Adjust As Needed

It can often be difficult to know exactly how a space will look and feel until after it’s all been completed, and making sure that what was intended for the space is actually achieved is important. 

This process of reassessing and adjusting can be handled in a variety of ways. 

Hiring an expert to review and suggest improvements on completed projects is one possible solution, but depending on your budget and the scope of the project it may not always be necessary or feasible.

For smaller or simpler home design projects, DIYers can often take advantage of free online resources or tutorials to help them assess the finished project and make any necessary changes. 

This can be especially helpful for those who are less experienced in home design, since it allows them to identify potential problems with their work before implementing major or costly adjustments. 

DIYers should also take advantage of any professional advice or opinions that may be available from friends or family members when available.

Final Word

Whether you decide to hire an expert or take matters into your own hands, it’s important to remember that home design can be a fun and rewarding process. 

It takes time and effort but the end result will be worth it! 

Whether you choose to invest in professional services or do-it-yourself projects, make sure that you are comfortable with both the timeline and budget of your project before getting started.

With careful planning and research, there is no doubt that you can create a beautiful space for yourself without breaking the bank. 

Healthcare Mobile Application Development: 7 Unexpected Ideas to Consider


Despite hundreds of PC-based programs, healthcare is currently one of the top areas where application development thrives after disrupting the hospitality and field service management sectors. For instance, applications are available now to monitor many intricate medical procedures, maintain fitness, and check blood pressure. If you want to find out how to make a medical app, here is a list of 10 ideas to consider. You should also be familiar with mobile health and healthcare mobile application development (please, meet the Topflight Apps blog to learn more).

How to Make a Medical App? 7 Essential Thoughts to Consider

  1. Your hardware should be rock solid: Hardware refers to the area your software would be intended for. As an app developer, you often target many platforms. Additionally, a desktop should be considered in addition to tablets and smartphones. Additionally, the way that smartphone and tablet users utilize an app differs. Smartphone users want information to flow quickly and completely. Similar to how a “call a doctor” app is more likely to be built for a smartphone, a patient engagement solution app is more likely to be optimized for tablets. However, many smartphone applications will function well on tablets and vice versa. Although, unless they are formed/control-based programs, apps for the iPhone will run on iPads.
  2. Data security: For security reasons, healthcare app developers avoid storing app data on the device. It’s even possible that we could need to put the data on an app server. However, the main purpose of app servers is speed, not security. Consequently, it is simple to breach them. As a result, developers are required to encrypt the data they save on their servers. Health app development must thus insist on end-to-end encryption or deliver data over secure communication routes.
  3. Interoperability with hospital employees’ current clinical management system is important while creating healthcare mobility solutions. Hospitals still often use conventional hosting to avoid the high cost of cloud hosting, even for standalone software installation. However, adding an app compatibility layer on top of the current arrangement could be necessary for such circumstances.
  4. Design: When a user interacts with an app, its design and user interface (UI) should be cogent, adding a genuine vivid touch. Additionally, the application’s layers for each aspect must take an all-around aesthetic approach. The messages must be clear and easy to read to make the most of the application.
  5. App testing: This could be a crucial stage that must constantly be considered while building a health app. Without a doubt, if your freshly released software doesn’t operate flawlessly, there is a substantial possibility of producing negative consequences. Therefore, testing your app before deploying is crucial, whether you choose manual testing or employing automated methods. For instance, you must assess the effectiveness of the services if you want to launch a health app that includes geolocation and fitness monitoring. Check the inputs on various gadgets, networks, and locales since they could negatively impact how well your program functions. Additionally, confirm that the app consistently provides accurate information. Before anything else, check your app on many operating systems, including iOS, Android, and Windows. A custom healthcare software development company can help with all of this
  6. The Application Programming Interface (API): We refer to the API as a method, device, or procedure that carries out a specific job or interacts with the program or a particular software module (API). Social network applications and marketers generally depend on APIs to reliably transmit the information. Additionally, as you log into an app, an API call is sent to connect your smartphone to a distant server to facilitate authentication. In the case of patient engagement solutions, you will need to install API components to authenticate your device to access the primary patients’ repository. Additionally, one could want additional APIs from vendors and suppliers; not all APIs are accessible to outside parties.
  7. Ensure it is localized: A healthcare app with built-in alerts must have sufficient capacity to function more effectively, particularly with the addition of updates for geo-fencing, geographic areas, and POIs. It seems sensible that every second matters regarding medicine and health. Additionally, a medical app must include localization.


We’ve now covered some of the most crucial ideas that must be considered if you want to find out how to make a medical app. The app’s essential components are the driving need, usability, and user-friendliness. You can create a successful healthcare app if you consider these important factors.

Branding Agricultural Commodities: Tips for starting an agro brand


Farm businesses have increasingly switched to direct marketing by selling their products straight to consumers, without the mediation of retailers or distributors. Not only is it beneficial to the farmers’ pockets, but this strategy also allows them to establish a unique relationship with customers, adjust their offerings to serve their needs better, and keep the money closer to the community. Branding is an essential part of marketing success, which helps grab customers’ attention and keep them coming back.

Agriculture is the primary source of the global supply of food commodities, such as grain, meat, dairy, poultry, eggs, fruits, vegetables, etc. Lately, it has been largely impacted by the effects of climate change, while also being one of its reasons due to unsustainable farming practices and greenhouse gas emissions. To enhance the productivity of farms and minimize environmental damage, large numbers of farmers are adopting modern sustainable technologies, such as smart farming that enables the saving of natural resources. 

Apart from cost reduction, sustainability can become beneficial to the marketing of a farming brand. Considering that 54 to 60% of U.S. consumers say they would switch brands based on sustainability concerns, and half of all respondents are willing to pay more for foods produced sustainably, farmers are encouraged to adopt smart agriculture techniques, go eco-friendly and convey this principle in their brand messaging. With the right branding of products, they can reach a wider audience of consumers and reap maximum economical benefits.

Ways to brand a product

Manufacturer branding

One of the branding types is manufacturer branding crafted by the producers. They also perform brand marketing spending heavily on advertising. In-depth knowledge of all processes and technologies used in production allows producers to perform high-quality marketing. Manufacturer branding used to be thought of as more innovative and quality compared to the branding done by retailers or other intermediaries in the distribution channel. 

The onset of the digital agricultural revolution, promoting smart farming technologies and organic production, has brought about the need to include educational elements in the branding and marketing of innovative products. Manufacturers’ first-hand expertise gives them an upper hand in finding the right words and images to support the unique identity of what they offer. 

For example, the Korean agri-tech brand for a sustainable modular vertical farm with mass productivity based on IoT smart farming technology bears the name of N.THING (“number of things”), which reflects the underlying Internet-of-Things concept and company’s mission to combine agriculture with innovation. 

Retail branding

Agricultural commodities are oftentimes sold under powerful retailer brands, thus getting much greater exposure than they would on a farmer’s family-owned shop shelves. The downside of retailer branding lies in the fact that these companies don’t know the product inside out. In the past, there was also a lack of trust among consumers who associated lower costs with inferior quality. However, as customers become savvier in the way things work and realized that the lower pricing is because retail brands make do with local media and in-store promotions cutting promotion costs, the market share of such brands significantly increased.

The obvious advantage retail brands possess over manufacturer brands is that they have direct access to end consumers and can get more information about what they like or dislike to tailor the products to their tastes. 

Retail brands also have more resources to follow the trends that find favor among customers, such as sustainability. The Belgian food retail brand Colruyt introduced a sustainable loyalty program that encourages customers to pick goods with higher Eco-score and earn points that can be exchanged for local good deeds, such as planting trees and flowers. The brand has a Smart Technics department for investing in smart agriculture technology in the field of offshore and indoor farming.

Geographical and varietal branding

In the agricultural landscape, branding can also be made on the basis of species type or its native habitat. Usually, patenting and brand names are given to the crop variety or crop growing in a certain region that has better qualities compared to others. One example is Than Ha Thieu’ lychees. It is a lychee variety that has a reputation for quality, and the best fruit is produced in Thanh Ha district of Hai Duong province. It was often mixed with other lychee varieties which led to a decrease in customer confidence and prices. Through labeling and IP strategy, the regional cooperative worked with distributors and secured sales of branded fruit at a premium of $0.15/piece compared to no-name produce. The named province also pioneered in applying smart farming technologies to growing lychee by using the right amount of pesticides at the right place and time.

Product packaging

81% of customers admit they are buying new products just because the packaging grabs their attention. Considering this, farmers and agricultural commodity producers can use package design as means to attract more consumers. Aside from being safe and quality to ensure the claimed shelf life of products, packaging should immediately associate with the agricultural brand. Brand awareness is an integral part of customer loyalty and willingness to buy the product on a long-term basis.

With the current competition in the agricultural market, no-name products have fewer chances of surviving compared to those having a brand name. It is vital to create branding that would help a small family farm or local crop variety stand out among the rest and attract customers. Producers can either do it on their own or turn to retail branding, as well as other available types for establishing a brand.

Crafting the Perfect Welcome Email for New Customers


A professionally made welcome email is a great way to make an excellent first impression with new customers and show them that you value their business. But crafting the perfect welcome email can be tricky. Experts in a marketing agency for ecommerce understand this better. After all, it must be informative yet engaging so that your customers have all the information they need while feeling appreciated. Here are six tips for crafting the perfect welcome email for new customers. So if you’re looking for ways to create that perfect email, keep reading!

1. Keep It Personal:

Your welcome email should include personalization like the customer’s name or company name, if applicable. This will make your customers feel you know who they are and appreciate their support. You can also use personalization to tailor content to each customer’s interests, making them feel even more special. 

For example, if you are a clothing retailer could include information about your upcoming sales and discounts tailored to the customer’s size and style preferences.

2. Focus On Value:

Your welcome email should also focus on the value that your customers will get from doing business with you. Let them know what makes you different from other businesses in your industry and why they should be excited to work with you. Additionally, showcase any loyalty programs or special offers available to customers, as these can help create a strong sense of value.

3. Make Sure It’s On-Brand:

Your welcome email should match your brand’s aesthetic, from its visual design to its tone of voice. That way, customers will begin building an association between your brand and your product or service immediately upon opening their inboxes. Using consistent branding in your communications is critical to developing trust among your clients and customers. 

4. Include Helpful Links And Resources:

Your welcome email should contain helpful information, such as links to FAQ pages or tutorials that can help customers start using your product or service immediately—this helps them hit the ground running and start seeing results faster! Additionally, providing helpful resources like this is a great way to show your customers that you care about their success using whatever product or service you offer them. 

5. Add A Call-To-Action (Cta)

A compelling CTA encourages readers to take action in some way after reading the message—for example, clicking on a link or downloading something relevant off of your website—so make sure yours is clear and concise yet still engaging enough that people want to click it! Including an appropriate CTA in your welcome emails will help keep potential leads engaged and could lead them further down the funnel toward becoming paying customers down the line!

6. Follow Best Practices For Delivery Timing And Frequency:

Welcome emails should be sent within 24 hours of signup. Hence, they arrive while users still remember signing up, but not too soon after—if they’re sent out immediately after registration, users might not remember why they received them! Additionally, try not to send more than one welcome email per week; no one wants their inboxes flooded with too many messages from the same sender! 


Crafting an effective welcome email for new customers doesn’t have to be difficult—it just takes a bit of practice! By following these six tips, you’ll be able to create a powerful message that will make a lasting impression on new customers while encouraging them to interact with your brand further down the line! With a little effort put into creating an engaging yet informative message, you can ensure that every customer who signs up for your product or service feels appreciated immediately!

Helpful Tips For Saving Money While Running A Small Business


Owning and managing your own small business can be challenging and cost you more money than you may have originally foreseen when you first came up with your business plan. Fortunately, there are a number of different tips and techniques you can use to cut costs and help save money for your business, while still maximizing your chances of making a profit.

Intrigued? Read on to find out more, and start implementing these cost-cutting business practices today. 

Adopt Remote Working

If you are currently forking out a substantial sum of money to lease a commercial property and pay all of the related bills – from tax to utilities, not to mention refreshments for your employees – then you may want to reconsider this business model. 

Giving up the lease on your property and embracing remote working will not only eliminate all of those substantial costs, but it will also make working life more convenient for you and your staff. 

After all, many businesses can be effectively operated remotely these days, as long as all employees have a decent Internet connection and access to all the necessary resources. You may even find that your team prefers to work from home, as it offers a healthier work-life balance and added convenience. You may even find that remote working boosts your employees’ engagement and productivity; a win-win situation. 

Purchase Supplies In Bulk

When it comes to buying any supplies that you need for your business – whether it’s printing paper, ink, stationary, or anything else – buying in bulk can help you save money. Single items will always cost more per unit than a large batch. You will also be benefitting the environment, as purchasing supplies in bulk will mean fewer deliveries, not to mention less packaging to dispose of. 

Use A Virtual Business Address

If you have decided to run your small business from home and cut costs that way, your decision to work remotely doesn’t mean that you can’t still have an official business mailing address. 

For a small monthly fee, you can organize a physical address for your business with the help of a dedicated service such as PhysicalAddress. 

Not only can you choose a genuine street address for your business, but all of your mail will be efficiently sorted by the mail service employees. You will also receive a range of other benefits, including the ability to access all of your mail virtually. 

Find Free Software

One of the reasons why remote working can be done so effectively these days is because of the various programs and software innovations that have been developed over the past few years. These range from cloud computing to online messaging platforms and business management programs. 

However, the fact remains that a number of these new technological innovations come with a significant price tag. That’s why it’s best to do your research and look for open-source software. It may not come with a recognizable brand name, but if it can do all – or at least most – of the tasks that a pricier software version can do, then it’s bound to be a better alternative. 

When it comes to communicating with your remote employees, not to mention customers and suppliers, then you can also make the most of free virtual communication tools, such as Zoom and Skype. Using these programs allows you to save money on phone calls while keeping in close communication with everyone you need to touch base with. 

Get Creative With Your Advertising

Every year, small businesses are spending around $500 a month on their digital advertising alone. While this may be small change compared to the amounts forked out by world-famous brands, it can still represent a significant chunk of a business’s revenue. If you are keen to cut down on your advertising, while still finding clever ways to reach out to consumers, why not find some creative ways to advertise on the cheap?

One obvious way to advertise for free is to use social media accounts, but you can also employ other tactics. These include handing out free samples of your products in your local area, making YouTube videos of your products or services, writing guest blogs that promote your business, and requesting air time on a relevant podcast.  

Negotiate Wherever Possible

If you are currently using a particular vendor to provide materials, services, or supplies for your small business and you are not sure if they are giving you a fair price, don’t be afraid to negotiate with them to see if you can get a better deal. 

You should also ask for quotes from other vendors who provide the same products or services. after all, you will never know who might be offering the most competitive rates unless you take the time to compare and contrast different quotes.


There’s no denying the fact that running a small business has its obstacles and challenges to overcome; in particular, finding ways to keep costs down so you can amass more revenue. Hopefully these helpful tips will allow you to do just that, while still ensuring that your business operates at its full capability.