Did you know that you can use social media marketing to boost your Search Engine Optimization (SEO) campaigns?
According to survey data, social media is 94% one of the most common channels for distributing content, which only makes using your Facebook and Instagram campaigns to support your SEO efforts practical.
Essentially, the right social media strategies can help you increase your website traffic, which boosts your website’s visibility and amplifies your SEO tactics.
The question now is, how can you leverage social media marketing to boost your SEO strategies?
That’s what this guide is all about.
This guide looks at four actionable ways to use social media to support your SEO campaigns.
Let’s dig right in.
1. Invest in reliable social media marketing tools
Social media marketing involves many moving parts.
It can be complicated on its own, and when you throw SEO into the mix, you could be looking at chaos—unless you have the right tools for the job.
This is where a reliable social media marketing platform comes in handy.
Social media marketing software such as Sprout Social, Buffer, and Vista Social are some of the top choices for modern marketers.
For example, Vista Social offers a centralized interface and feature-packed social media marketing platform that simplify optimizing your SEO content for sharing across social networks.
The platform lets you create your SEO posts and visual content quickly with a built-in photo editor and Canva integration.
Image source: vistasocial.com.
The platform also offers a content calendar and auto-publishing tools.
These allow you to plan, organize, and schedule your single or bulk content seamlessly, and Vista Social will automatically publish your posts on your set dates and times.
You’ll save tons of time and energy while ensuring your SEO content gets to your social media audiences at optimal times.
The platform helps your posts get maximum engagement and drive traffic back to your website.
Writing optimized captions based on your SEO strategies and content writing tips is also faster since you spend less time creating and distributing your posts.
A robust social media marketing tool can help you create and share SEO content across social networks quickly so you’ll get results faster.
2. Align your social media and SEO teams
Social media and SEO activities are not often connected since various teams handle the two separately.
However, this disconnect can misalign your social media and SEO efforts.
Your opportunities to boost your SEO efforts with social media could fly out the window.
To ensure this doesn’t happen, incorporate your social media marketing into your SEO strategy, aligning all your efforts.
Use project or task management tools and team collaboration platforms, such as monday.com.
The tool offers features to help your SEO and social media teams organize, manage, prioritize, and streamline all tasks and activities from a single place.
Whether you use a reliable monday.com alternative or other tools, ensure that the tool’s features best fit your combined social media and SEO efforts—from project timeline tracking to task management.
ClickUp’s task management feature is a good example.
Image source: clickup.com.
A team collaboration or task management software that addresses your needs helps your social media and SEO teams collaborate seamlessly.
The right tool can also help your teams implement a solid content publishing strategy that cuts across your SEO and social media efforts.
3. Find backlink opportunities through your social media content
Social media doesn’t just provide a space to help you drive traffic to your website.
It can also give you link opportunities—with the right approach.
Post high-quality social media content that encourages your followers and other users to shout out your content or share it on their website.
It’s a great way to get natural backlinks that lead visitors to your web pages.
Create relevant and high-quality content to raise your chances of getting backlinks.
For instance, if your target audiences are marketplace sellers, you could share a snippet and link to your comprehensive review of ExportYourStore on your Facebook feed.
You can add catchy captions and relevant hashtags to your social media post to encourage audience engagement and shares.
4. Optimize your social media images for SEO
Images and other visuals are excellent content types for social media since these can convey your main message and information quickly.
Plus, images are easier, faster, and more interesting for social media audiences to digest than plain old text.
However, you can’t just post images and visuals on social media.
You must optimize your images to boost their visibility, searchability, and popularity and, in turn, help your SEO content become viral.
Learn from these social media image optimization tips for SEO.
- Reduce your image’s file size without compromising the resolution and quality so it loads fast.
- Use the appropriate image format according to each social media platform’s specifications.
Doing so ensures you follow the correct file format and size and maintain your image’s quality and resolution.
Consider using templates with pre-set image sizes and formats for social media, such as the customizable Instagram templates from PicMonkey below.
Image source: picmonkey.com.
- Include relevant keywords in your social media image’s file names. The keywords can optimize your images for search. Also, add keywords in your image descriptions, captions, alt text, and title text.
- Use mobile responsive images for social media. This way, your images, photos, and other visual content won’t get cropped or distorted when viewed on smartphones and other mobile devices.
Optimized social media images and visuals can amplify your SEO campaigns by improving your content’s quality, searchability, and visibility.
The more valuable and visible your content pieces are, the higher your chances of engaging your audiences and driving traffic to your website.
Combine the power of social media and SEO
Nailing your SEO campaigns can be tricky enough without social media.
However, not combining the two can lead to missed opportunities to generate more traffic, reach wider audiences, and improve your search rankings.
Roll up your sleeves, do the grunt work now, and learn from this guide’s tips to reap the benefits of your combined social media and SEO efforts.