If you’ve been in business for a long time now, you already understand the importance marketing has for a business.
It’s crucial to get the word out about your business and to drive traffic in. However, this doesn’t mean that you’re an expert on marketing per se.
With the coming in of new practices in marketing, it’s normal to have that love-hate relationship with marketing.
One day you might feel like you’re getting it right and then the next day, you’re confronted with the reality of your marketing campaigns unable to deliver your intended results.
This is why it’s important to discuss the potential mistakes you’re making with the aid of experts like Bristol marketing agency and others.
The more you’re aware of these, the higher the chances you can learn from them and avoid committing them repeatedly.
You may not be aware of it, but perhaps your business is guilty of committing these five marketing mishaps:
Failing To Relate Your Products With Your Customers’ Pain
A common marketing mishap committed by many businesses is the failure to relate their products with their customers’ pain.
This means in your marketing paraphernalia, you fail to answer the question as to how your products and services are the answers to their common woes.
Highlighting this point is important to show that your products and services have value.
Remember that in running your business, your role is to move your customers from a darker, ‘before’ state to a much lighter and happier ‘after’ position.
This is achieved through the power your products and services have. So, be sure to highlight and emphasize this point in your marketing campaigns.
That way, more customers will be convinced about supporting your brand.
Not Posting Enough On Your Social Media Sites
One of the most important digital marketing strategies today is social media marketing. This is normal, given the wide reach and vast population of social media sites.
In fact, not having a social media account is enough to hurt your business’s competitive position.
Even if you have a social media account, this still won’t deliver the intended results when you don’t post frequently enough.
If you go too long without posting, it’s as if you’re sending the message that your business may no longer be active or existent.
Generally, the rule you should follow is to post once a day, every day. To be able to achieve this minimum requirement, these tips may come in handy:
- Create a social media content calendar so you have a schedule of posts you can make daily;
- Join the fun with various social media holidays, hashtags, or challenges like #NationalBestFriendsDay, #FlashbackFriday, #WaybackWednesday, and others.
Spending Too Much Time Planning, Not Doing
This point is another failure made by many businesses. You’re spending too much time planning your marketing strategies, not doing. Yes, a well-made marketing plan will get you far, but this is going to be futile if it isn’t put into action.
Rather than spend more time in the planning stage, it’s recommended to spend twice as much effort in the execution phase than the planning. After you’ve done a marathon in the marketing planning stage to get the work done, be sure to start executing your plans within the month immediately after the marketing plan is completed.
Posting Too Much On Your Social Media Sites
On the opposite of not posting too often on your social media sites is posting too much.
While this may gain the media attention you need for your campaigns, posting too frequently can be downright annoying to some social media users.
In effect, rather than stay afloat with your social media posts, they may stop following social media accounts.
Generally, a good time frame to follow regarding the posting schedule is as follows:
- Facebook: one to two times a day;
- Twitter: five to ten times a day;
- Instagram: one to two times per day;
- YouTube: once to twice a week.
Not Aligning Marketing Goals With Sales Goals
Your business’s marketing and sales departments may be separate and different, but this doesn’t mean that those two departments can’t work together for a unified goal.
The last on this list is the error of not aligning your marketing goals with your sales goals.
After all, the whole point of marketing is to achieve the intended sales for your business.
The advancements in technology bring about new tactics in digital marketing, which calls for you to stay up to date.
Remember that digital marketing is consistently evolving, and you have to try out new tools and tactics regularly.
This is the reason why marketing mishaps like those above may be committed quite frequently.
If you think you’re guilty of these marketing mistakes too, it’s not too late to change and improve for the better.