E-commerce Personalization: Benefits and How to Start

During the yesteryears, who thought a time would come when people would detest the regular stroll in the shopping mall in favor of online shopping? E-commerce and online businesses are now part of most people’s lives. If anything, the situation can only become more cemented going forward. 

With the typical internet user spending up to 40% of waking life online, modern-day businesses have no option but to take care of the customer experience. E-commerce businesses need more personalization now than ever before. There are several benefits that online furniture visualization tool.

What are the benefits of e-commerce personalization?

Let me first explain why I think e-commerce personalization makes so much sense. 

First, there is probably no better way to enhance your online sales today than personalization. It becomes even more exciting when you consider that personalization helps minimize marketing costs. The numbers realized can only get better if you go further and target specific touchpoints –checkout, product suggestions, marketing, etc. – with a personalization tool. 

Personalization also improves the customer experience because it makes the offerings relevant to needs and preferences. When the customer experience is enhanced, you can be sure that the rest of the customer journey is transformed. The customer return rate increases significantly, thus giving the business a much-desired competitive edge. 

Regarding attention retention for a brand, I think that e-commerce does well. When a website has information strategically placed, visitors are triggered to act, leading to what every business wants – sales 

Get Started with E-commerce Personalization 

  1. Understand the customer’s behavior 

In your e-commerce personalization journey, the first step would be a clear understanding of how the interaction between your platform and the online shoppers happens. Grab a simple analytics system and start collecting crucial information like click-through rates (CTRs) and time on the page. 

This would be your best way to start understanding the usual customer journey, the most popular items, reasons for abandoning sales, and so forth. 

It is only with an idea of the customer’s behavior that you will be able to develop the best personalization strategies and tools for them.

  1. Consider their tastes and preferences 

Once you have the data from the online visitors, you can derive important information regarding their tastes and preferences. If you realize that boots and jackets are viewed almost concurrently, it might indicate that people prefer to buy these items together. The more data you have and the more you analyze it will help determine what your clients need. Looking for any commonality even in terms of demographics such as age, gender, location, and so on. 

  1. Time to Segment

Your customers have identifiable characteristics and if you can use these characteristics to group the customers, then you would have done segmentation. Popular characteristics for segmentation are age, gender, location, duration & and time of engagement, and favorite item. If you were to use the duration & time of engagement for instance, you would mean that you choose to focus your personalization on visitors who spent the most time on the site. Since visitation can also vary depending on the day of the week, it would be worthwhile also to consider targeting people based on the times they visited the site. 

  1. Provide the e-commerce personalization experience 

Having covered the first three stages, now you are ready for the customization step. The secret is to start with the basics and in a simple way. If you ask me, it would save a lot of effort and time to ask for recommendations for a product that you think would be suitable for a particular audience category. It is not advisable to get into all the strategies at once, especially if your business is still establishing itself. The goodness of starting with one strategy is that you get the time to review and make the necessary adjustments without spending too much. 


Any e-commerce business that commits to succeed in this era will have to implement e-commerce personalization eventually. When well executed, this strategy will keep customers engaged and yearning for more.

It might appear a difficult undertaking at first, but the process is as straightforward as discussed here. As long as you have outlined your personalization goals, getting started shouldn’t be complicated. 

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