When creating the first impression for your web application, you only get one shot at it. Thus, your landing page should attract and retain your viewers. The landing page is where your visitors land when they open your site. As such, you must ensure its UX design gives viewers all the reasons to keep scrolling. We will cover all the points you should focus on to create an excellent product landing page.
How to Design a Landing Page
A landing page is a site that opens when someone visits your site. It could be the site that opens when they click on your affiliate link or search for your brand online. An effective landing page can quickly convert visitors into customers and subscribers. Before you hire UX designers, it’s good to understand the process of creating a good landing page to define your requirements easily.
- Identify Your Audience
Every niche has a target audience. Therefore, you must first understand your target audience and what they hope to achieve by visiting your site. Their expectation should guide how you design your landing page.
Identifying and understanding your audience help clear the following concerns:
- How will the audience know they are on the right site?
- How can the landing page be unique compared to my competitors?
- What is the first thing that should appear on the landing page?
- How do I brand the landing page and create a first impression?
- What attention grabber should I use?
Once you answer the above questions, you can proceed with the other steps.
- Create a Specific Purpose
Your landing page should have a reason why it exists. Ideally, the landing page should automatically let the visitor know why they opened it and what they will get from your site. For instance, if promoting your shoe brand, your purpose could be a catchy headline about how you are the leading shoe dealer in the industry.
Still, you can define your purpose by adding relevant CTAs, including an email newsletter, a registration form, or displaying your best sales or ranking on the page. That way, you are giving the visitor confidence that they will get what they are looking for and that you are reliable.
- Choose a landing Page design and Relevant Image
What design will you use for your landing page? What images will you add, if any? Remember that you are promoting your brand, and a landing page for a news site can’t work for a recipe site. So, ensure you choose a design that blends in with your products.
As for the images, ensure they are relevant to your goods and services. Besides, keep it clean by avoiding using many images. The trick is to keep your landing page clean, clear, and descriptive. That way, the visitor can quickly know where to access what on your site. Have a clear layout, and keep it simple such that anyone can quickly get comfortable with your site.
- Write Catchy Headers
Your landing page should have catchy and clear headers that catch the visitor’s attention. A good header should inspire confidence in the visitor and retain them to want to access more information from your site.
Ensure the header lets visitors know where they are and what they will gain by spending time on your site. If possible, consider using an animation for the header, such that the landing page will load the heading and then move to the next section after the animation loads.
- Make It Mobile Responsive
Is your site responsive? You can have an impressive landing page, but if you’ve not made your site mobile responsive, it may look unattractive from the mobile view. So, ensure the UX designer you hire will create a mobile responsive site, not just for the landing page. That way, your site will accommodate desktop and mobile users.
- Add a Navigation
Remember that we are creating an impression with our landing page. Therefore, adding a navigation pane will work in your favor. What next after the visitor lands on your site? Does it automatically open the next page, or do they have to click a navigation button? These two questions will guide how you add navigation to your site.
Besides, we want to retain the visitor, which is best achieved if we have a navigation on the site.
Designing your product’s landing page is not an obvious task. It requires you to consider a few points to ensure your landing page is impressive enough to retain customers and get more subscribers for your newsletter and email. This guide has presented six tips you should consider when creating your product’s landing page. It would be best to use the six points as your guide.