Every wordmark should tell a story. Drupal’s story is a rich and varied one, that is almost impossible to sum up in six letters. There are some important considerations when designing (in this case, redesigning) a wordmark. In the case of Drupal, we have the following to take on board (to name a few):
- The existing Drupal brand
- The culture of the Drupal community
- The business objectives of the redesign
- How Drupal is perceived by the wider web community
Now, to sum all of this up in six letters is a difficult task. It’s not something we’re aiming to do with the wordmark. What we’re trying to do here is create a unique, distinctive badge for Drupal. Together with the Druplicon and the redesigned d.org (and all that goes with that), the wordmark will be a touchpoint.
I’d like to share with you my initial visual ideas. Here’s my thinking so far:
Some core values have rung strong in my head for a few weeks now: modular, powerful, community, friendly, playful. With those in my mind, I set about playing around with the letterforms on paper before settling on an idea I felt I wanted to take through to a digital sketch.