A Newbie Reseller’s Guide To A Successful Online Storefront

E-commerce is fast becoming one of the most profitable business venture opportunities in today’s economy and internet technology.

Many people who want to earn money online and hopefully escape the rat race are venturing into this business opportunity. 

However, no matter how easy it may seem from the outside, there are many things that you need to know about this business.

Like any other small and medium enterprise, starting your online store isn’t a walk in the park. Indeed, you need hard work if you want to get ahead in this competitive internet marketing world. 

The first step to success in this business is, of course, having an online store.

To start on the right foot and not encounter problems along the way, you need a proper strategy and a compelling storefront that’ll help you achieve your goals. 

Consider Co-Selling

Have you seen a physical store with a pop-up or stall in front selling different products? This example clearly shows how co-selling works. Co-selling isn’t new. It has been used as an effective tactic to grow businesses.

Co-selling is an efficient sales and marketing strategy to grow your online storefront using a centralized platform.

Business partners collaborate to meet shared customers’ needs. When this happens, they’ll attain double traffic, brand awareness, revenues, and more. 

Co-selling with a brand that offers products that can complement yours may lead to a win-win online storefront solution. For instance, if you’re selling sports equipment, like balls, nets, and others, you can partner up with a brand that sells sports gear, like hats, gloves, and sportswear.

You can promote each other’s products in your store to benefit from each other’s audiences and brand exposure.

However, one of the challenges that co-selling face is the lack of helpful tools.

Most often than not, partner managers use emails, spreadsheets, and slide decks to share leads, exchange updates, and communicate on possible joint opportunities with partners.

You can track and handle joint sales, marketing, and incentives to fully benefit from partnership using WorkSpan or any other trusted co-selling platform. 

Think About What E-commerce Business Model Will You Use

E-commerce Business Model

Each retail business has several retail models to choose from. Retail arbitrage is one of the most popular models among new online sellers.

With this model, you examine the prices of the same item in different retail stores (online and offline) and buy from stores with the lowest price.

You’ll then resell those products at your online store. 

If you have a small capital, your best option is dropshipping to keep your initial start-up costs low. With dropshipping, you don’t have to purchase and store inventory.

Instead, you only buy products from a wholesaler or manufacturer, like this private label drop shipping supplements manufacturer, as and when an order from your customers comes in. You’ll then directly ship the ordered products to them.

With this model, you don’t have to worry about managing your inventory. 

You may also choose direct shipping. With this retail model, you order the products directly from the manufacturer and ship them directly to your customers.

If you want to sell your products to other countries, then try direct shipping with warehousing and fulfillment services, which almost all big e-commerce platforms offer.

Just ensure that you’re aware of the downside of direct shipping before opting for this option.

Aside from inventory management, order fulfillment or dropshipping provides many advantages to first-time entrepreneurs, such as the following: 

  • Resolve The Biggest Challenges: Delays and late deliveries are some of the biggest challenges of an online business. You can deliver items to your customers fast, easy, and affordably with order fulfilment. Choose a partner that offers full coverage with multiple strategic warehouse locations.  
  • Focus On Sales And Marketing: You can focus more on your online business’ sales and marketing when you partner with a reliable drop shipping or order fulfillment company. 
  • Customer Satisfaction: Because your customers receive their ordered items fast and hassle-free, you can improve the buyer’s journey. People tend to deal with online businesses with fast delivery and cheap shipping. If you meet these criteria, you can get the buy-in of more consumers and avail your products for sale online. 
  • Drives Your Success: Because the order fulfillment process takes care of all picking, packaging, shipping, and storage, as well as product return operations, it’s a catalyst to the success of an online business. You should partner with a company that can design a custom solution for your eCommerce business and one that can execute an advanced successful order fulfillment process. 

How do you want to work with a reliable order fulfillment company? Learn more about advanced order fulfillment at https://redstagfulfillment.com/order-fulfillment/.

Choose An Easy To Remember Store Name

Another important thing you need to do is to pick a name for your online store. A good one will make it easier to market your site and ultimately boost your sales. 

You won’t get anywhere just because you’ve launched your online store.

You must promote it and design a strong marketing campaign that can help stimulate the interest of potential buyers.

Your name should be easy to remember and it should somehow reflect the kind of products or services you’re offering. 

For instance, if you’re selling practical household items, like bath towels and plastic plates, be creative and don’t just pick names like ‘Bathroom Supplies.’

These names are too generic and don’t create any interest for your potential customers.

Think of something unique and creative that’ll help you develop a great brand. Doing so makes you memorable to consumers, helping you stand out in the market. 

Build A Website (Storefront) That Can Convert Visitors Into Sales

Your online storefront shouldn’t just be a place to showcase your products, but it should also be attractive and inviting.

With how tight the competition in the e-commerce market is, your site must deliver a clear message and stand out from the rest, which is why you need a good website design.

You can build it yourself using a third-party e-commerce platform or you can hire a professional website designer to do it for you.

Remember that your online storefront is like your brick-and-mortar store. It should be functional and attractive to visitors to convert traffic into sales.

A poorly designed online storefront will cause more harm than good and will just end up discouraging visitors from buying from you. 

In addition, you have to make sure that the website template is responsive and compatible with all devices.

This way, regardless of the device your visitor uses, they’ll be able to access your online store. It should also load quickly and easily on all mobile phones. 

Establish A Reputation As An Expert In Your Market Category

When you have your online store up and running, it’s also important to establish yourself as an expert in the industry that you’re operating in.

You can always build your reputation online by providing useful information on the kind of products that you’re offering. 

Giving some tips or advice to customers unfamiliar with a particular product is always better than just having non-descriptive listings.


Starting an online store and selling products over the Internet can be an exciting but challenging endeavor.

If doing business online doesn’t sound appealing to you, then you can consider creating a business that operates in the real world. We have created some guides around that, and have shown people how to open a laundromat or start a pressure washing business.

You have to think of many things, from choosing your niche to creating a brand name. There are many other things that you should consider even before opening your online store.

However, with this guide, you can get a better idea of how to start your journey to achieve a successful storefront.