Video is one of the fastest-growing marketing trends in the last few years and that growth is only going to intensify as technology progresses. In 2023, we’re on the cutting edge of new advancements in Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR) that are quickly changing the game.
To keep up with the curve, let’s take a look at the biggest trends in video this year and learn how to make them work for you in your marketing strategy.
The Video Marketing Advantage
If your brand is using video to produce a short ad, a social media story, or a perfectly edited TikTok video, you’re not alone. In fact, 91% of businesses use video marketing as a tool in 2023.
Video marketing helps to increase brand awareness, boost viewer engagement, generate leads, and improve customer understanding of your products. So if you haven’t already, these are a few good reasons why you should implement video in your marketing strategy.
Top Video Marketing Tips for 2023
Knowing that video marketing is the solution is half the battle, but that doesn’t mean you know how to best implement it in your business. Take a peek at the top video marketing tips for 2023 and beyond.
Tell Your Story with Stories
This is number one on our list because “the story” of your business is a fundamental key to your business success. Build your marketing strategy around your story, rather than your product… and use social media stories to do it.
Use Short-Form Vertical Videos
Let’s face it, if you’ve been online in the past year you’ve seen this trend already. Starting with TikTok, followed closely by Instagram Reels and YouTube Shorts, this style of video has truly dominated the scene — and in 2023 it’s only going to get bigger.
The best part is that creating these kinds of videos couldn’t be easier. Rather than expensive equipment and a hefty production budget, now all you need is a smartphone to create a fabulous, authentic, and entertaining video for your audience.
Livestream with Live Video
Live video became part of everyday culture in 2020 when the pandemic made in-person events obsolete. Since then, the convenience and accessibility factors have only served to boost its importance.
While consumers prefer video overall, engagement and viewing time increase with the use of live video. Social media users actually watch live video 3x longer than regular video content!
By livestreaming your content, you can create an exclusive, unique environment that helps to build brand awareness, allows you to get immediate feedback, and overall strengthens your relationship with customers.
Some easy live video ideas include:
- Hosting live interviews with industry experts
- Share behind-the-scenes events with your followers
- Do a live demonstration or unboxing of a product
- Hold Q&A sessions to address topics of interest
Build a Community
One of the easiest ways to create video content without breaking the bank is by building your community by sharing user-generated content (UGC). Not only is this strategy completely free for you but it also is purely authentic and therefore feels more genuine to your audience.
The art of marketing is actually explaining to potential customers why a certain product or service is worth a second look and what sets yours apart. In fact, 94% of video marketers say that educational videos have helped increase user understanding of their product or service.
Creating quality educational videos has never been easier, especially when you add some flair using free sound effects from Videvo and even use a fun or virtual AI avatar that does all of the talking for you!
Beyond the Trends
Creating compelling video content that drives traffic, tells a story, and helps your viewers in some way is the goal. And beyond the trends, keep in mind the following best practices to put your brand’s best foot forward.
- Design your videos with your target audience in mind
- Write a script but keep it casual
- Always share your videos on social media
- Include a call-to-action (CTA) in every video to let your audience what to do next
- Make your videos visible with search engine optimization (SEO)
Building and maintaining a successful video marketing strategy is an ongoing process. As you track your videos’ performance over time, you’ll be able to experiment, adjust, and develop new techniques to see some incredible results.