There are things that digital users don’t like, and they don’t want to have to deal with them.
For instance, they would rather give up than spend even a minute waiting for a page to load.
Mobile users who often use their phones while on the go are the most impatient people.
But since the number of these users is growing, businesses have to make sure they can meet their needs.
How a Progressive Web App Works
A progressive web app mixes the features of web pages and mobile apps.
The apps can be added to the home screen of a smartphone or tablet like a native app, which means that users don’t have to go to the app store, and they can save space, especially on low-end devices.
For the last few years, users have been wary of downloading any new apps. They are now more willing to give a PWA a try.
Besides being browser-based, PWAs are safer than websites because they avoid any kind of malicious code.
They are fast to load and can be installed with just a few clicks. They don’t use as much data as native apps and can work without an internet connection, providing an overall better experience.
With customers becoming more demanding, businesses have to make sure they keep their users content by providing them with the best possible experience.
A PWA is a step in the right direction! So what are the reasons to consider a PWA?
Speed
One of the main reasons you should consider a PWA for your eCommerce is speed. No one likes to wait, especially when trying to purchase something. Once you keep a potential customer waiting, even for a few seconds, that is it! They are probably gone. PWAs load quickly because they are not relying on a slow server. Instead, the app is hosted completely on the user’s device.
Offline Capability
Another benefit of using a PWA for your eCommerce is working offline in case you don’t have access to an internet connection.
This is a great feature if you are selling physical goods because your customers can still browse through your products and add them to their cart even if they are not connected to the internet.
Once they are back online, they can simply checkout, and their order will be processed.
Increased Engagement
You can increase engagement with your customers when you have a PWA since they can easily access your app from their home screen.
This is similar to how they would access a native app, except they don’t have to go through the hassle of downloading it from the app store.
No Need for an App Store
The best thing about PWA is that you don’t have to deal with the hassle of submitting your app to an app store.
This is not an app that you only need to download from an app store to use it. Instead, you can simply access it from the web, making it easier for your customers to find and use.
Less Data Usage
Another great thing about using a PWA is that it uses less data than a native app. This is important for customers who worry about their data usage or a limited data plan. When they use your app, they won’t have to worry about using up all their data.
Better Security
PWAs are generally more secure than websites because they don’t allow any malicious code to run on the device.
This comes as good news to all customers who want to ensure their data is safe while browsing the internet. You can also have peace of mind knowing that your data is protected from hackers and cyber-attacks as a business.
Easy Access
You can easily use your PWA to increase engagement with your customers.
The best thing about using a PWA for an eCommerce website is that you can make it available on any device, so even people who don’t have a smartphone can still use it.
All they need is an internet connection, and they can start shopping!
8. Affordable
Another great reason to consider using a PWA for your eCommerce website is that it is more affordable than a native app.
When building a native app, you have to make sure it is compatible with multiple devices and operating systems.
This can be costly and time-consuming.
With a PWA, all you have to do is make sure it works on your website, and then you can easily add it to the home screen.
This makes it a much more affordable option for businesses of all sizes.
Bottom Line
There are many reasons you should transition your eCommerce website to a PWA.
By choosing to use PWAs for your eCommerce website, you can improve the user experience and see better results from your online business.
The trick is to make sure you use the right tools and resources to make the transition smoothly.