UX designers are professionals who work on creating amazing digital designs and user interfaces for your brand. However, that isn’t all they do.
These professionals are also responsible for visualizing an end-to-end customer journey with your product and design touchpoints in a way that keeps the customer engaged.
They visualize the entire interactive process and deliver a user experience that your customers love coming back to.
This is only one of the reasons companies prefer to hire UX designers for all their projects. If you wish to improve your conversion rates by up to 400% through great user experience, you should definitely hire a professional UX designer today.
Let’s now look at five compelling reasons you need to onboard a good user experience designer today.
5 Compelling Reasons to Hire UX Designers for Your Digital Projects
There is an entire process of building a great user experience that only UX designers can execute efficiently and with the right tools. It isn’t only about designing great graphics or defining a brand visually.
They Help With Experiential Design
The roles and responsibilities of a user experience designer vary slightly from a user interface designer. While the latter purely engages with the visual part of an interface, a UX designer engages with the processes and tasks that get the team there. The entire PDP (Product Development Process) is where a user experience designer truly shines.
By orchestrating each phase of the product development, the user experience designer ensures that the end-product that is achieved is:
- Aligned perfectly with the goals decided for it
- Has the requisite quality and standards that the brand upholds for itself
- Delivers the product-use experience that the end-user is expecting
- Is reflective of good practices and company benchmarks
They Keep Things Grounded And Practical
A user experience designer ensures that every protocol and process step is followed in full before the product can be finalized. More often than not, company executives (who aren’t usually technical people) wish to see their visualizations quickly embodied and deployed.
This excitement often results in skipping certain steps in product development to get to the fun part of user interface design and app testing.
This could be detrimental to the end-product and compromise the user experience in the end. Worse, the app could end up glitchy and ruin the customer experience instead of elevating it.
A UX designer acts as the grounding element in the matrix, helping to speed up the product development in line with the desired customer experience that is expected of the brand.
This professional ensures that all the teams involved are collaborating and communicating well, have the idea clear and are working aligned with the same end goal.
They Keep The Product Aligned With The Target Audience
The most important part of creating a product is to ensure that it aligns well with the end-user it is intended for.
Most C-suite executives pour their minds out to ideate over a product, resulting in a few personal biases making their way into the design.
It is here that a user experience designer helps bring everyone on the same wavelength of product development. By highlighting and prioritizing the needs of the target audience from the product, he ensures that all the design elements that go into it are meaningful to the end-user.
After all, 88% of the users wouldn’t return to a product that delivers a poor user experience.
This professional is an essential part of the design process because he takes the time to understand, quantify and qualify the end-user needs and expectations from the product, while helping keep personal biases in check and out of the way of design.
He ensures that the brand creates a product that the users would like to use, instead of a product that is reflective of brand preferences.
They Work In An Organized, Streamlined Manner
The first step to designing an exemplary user experience is to streamline the process that goes into developing it.
A sloppy process can’t ever create a well-designed product; a UX designer understands that and acts on it during the developmental phases.
In fact, 44% of the users admitted that they would convey a bad online user experience to their peers – you don’t want that.
A good user experience designer ensures that all the processes, tasks and operations involved work in tandem and with complete transparency.
He assists with achieving optimal coordination between the teams, monitors parallel processes and keeps a track of the task timelines, updating and rearranging cascading processes in case there are delays.
A professional UX designer is the orchestrator of best product development practices that ultimately result in a smooth, fluid user experience in the product.
They Can Work In Clutch Modes
Every company, once in a while, comes across a situation where the professionals are required to work in clutch mode during times of emergency.
A user experience designer helps keep things streamlined even in this situation and ensures that there is no compromise on the product quality despite the circumstances.
Bottom Line
User experience design is an essential, important part of a product development process and shouldn’t be left to other professionals who don’t understand it.
Investing in an experienced user design professional will help you create a successful product that gives meaning to your brand and its ethos.