A well-made pitch deck is the single most important sales document you will ever create. If your audience understands your vision and believes in it, you can pretty much guarantee they will invest in your company.
On the other hand, if you are unable to effectively convey why your idea should be supported, not only are you unlikely to get funding for your concepts, you are unlikely to even get people to give your ideas consideration.
To help pave the way for success, we have put together a simple guide on how to make a pitch deck for your health and wellness business proposal.
Keep in mind that this is not by any means an exhaustive list of everything that needs to be done, but it will give you an idea of how to go about developing your own materials.
Define Your Goals
Before you can talk about anything else, you need to define what your goals are with the startup pitch deck. Do you simply want to provide preliminary concepts for investors or potential business partners?
Are you looking for feedback on your ideas before starting actual production? Or do you want to get the ball rolling on investment so that your company can launch as quickly as possible?
Once you have a general idea of what type of reaction you are looking for, it will be easier to create the rest of the pitch deck design.
Your Introduction
Above all else, you need to have a strong introduction that will grab the attention of viewers.
Investing in your company is not something most people will do on a whim.
You need to convince them that your idea is worth it and this can be done through the introduction by painting a clearly defined picture of what you plan to accomplish and why you are the person to make it happen.
If appropriate, include photos or drawings in the presentation as well as testimonials from others who have been involved in the process.’
If you need help, you can check out pitch deck examples online. You can also go to Venngage if you are looking for an easy-to-use pitch deck template.
Your Problem Statement
Let’s face it, nobody wants to invest in a company that has no clear purpose or any real reason for existing in the first place.
You need to convince your potential investors that there is a market for what you are selling and that your business will provide a solution to this problem.
Once you have successfully identified the issue, give an overview of how your business will tackle it.
Your Target Audience
Now that we know what the problem is and what type of solution we hope to provide, it is time to talk about who we are trying to solve this for.
To do this correctly, you need to determine who your target audience is, what they need and how you can provide it for them.
This part of the pitch deck should go into some detail about this topic in order to show that you understand exactly who your business will be helping out.
Your Solution
Now that we know the problem, who we are solving it for, and what the final product should look like, it’s time to get into the nitty-gritty of what you are actually offering.
To do this, you need to provide an overview of your solution, including any diagrams or other supporting materials that may be necessary.
Your Business Model
What makes your business unique? How will it make money? How will it achieve market penetration? What type of business framework will you use to run this company?
Does it already have a timeline?
Don’t be afraid to get into the sticky parts. Investors want to know exactly what your business model is and why it works, so give them a taste of that if possible.
Your Financial Situation
It’s no secret that investors are always looking to put their money where it will be treated best.
By this, we mean that if your company is successful, the investors want to know they will see a return on their investment.
This section in your sample pitch deck should go into detail about how much capital you are seeking and what it will provide for your business in terms of equipment, manpower, etc., as well as how much money you have already invested and why it is reasonable to ask for an additional amount.
Your Team
No business can succeed without the right team behind it, so great investors will want to know who is involved in their potential investment.
This section should include photos or drawings of your team members as well as a brief summary of their specific skills and how they will be used in order to make your company a success.
If you have any celebrity endorsements, this would also be the time to add their names and faces into the mix.
To Summarize
When you’re starting or running a health and wellness business, one of the most important things you can do is create a pitch deck to present your ideas to potential investors.
Your pitch deck should be well-organized and easy to follow, with clear and concise information about your business.
With these tips, your pitch deck will be exactly that.