Are you looking to up your marketing game? What platforms you use to promote your business can impact how well you reach your target audience. You’ll want to know the top marketing platforms to choose the most effective one for your unique company.
So, if you’re ready to learn more, keep reading! There are plenty of platforms to cover, so let’s jump in.
Social Media Platforms
Let’s start with the best social media platforms that you can use to promote your business. Every business should have a social media presence since it’s where you can reach your target audience. However, the platform you choose will depend on several factors.
Social media platforms allow you to make free accounts. You can post images, videos, and plenty of other content your followers will share, increasing engagement with your brand.
Let’s break down the top social media platforms so you know which one to use.
Facebook is always an excellent choice for social media marketing. It has a vast user base and lets you use targeted ads, ensuring you reach your audience. It’s an ideal platform for promoting your business, regardless of industry.
The best part of using Facebook is that the targeted ads are incredibly accurate. They can offer users more relevant ads, making them much more likely to click on them and view your products. Targeted Facebook ads are also great for increasing brand awareness.
Overall, most businesses will want to have a Facebook account. You can update your audience, talk with potential customers online, and showcase your products in one place. If you only use one marketing platform, Facebook should be your first choice.
Instagram is another popular option, and for good reason. It’s similar to Facebook when it comes to targeted ads. However, the most significant difference between Facebook and Instagram is that the latter focuses more on images.
So, it’s the perfect platform for businesses that use many high-quality images. For example, beauty brands, home decor stores, and fashion companies are highly successful on the site.
You’ll want to consider how your images look together to get a cohesive feel on your brand’s Instagram homepage. Since all the photos are displayed simultaneously, you must emphasize your brand identity for the most significant impact.
LinkedIn differs from Facebook and Instagram but can still be suitable for social media marketing. You’ll benefit the most if your business is a B2B since the site focuses on professional networking.
The site lets you sponsor posts alongside other content in a user’s feed. You can also make ads that appear on the pages and emails that go directly to a user’s inbox.
Over-the-Top Advertising Platforms
Next, you might want to use OTT advertising to reach your audience. This platform works best if your audience is using a streaming service. Essentially, OTT ads appear for users if they watch something NOT using cable.
Here are some of the most popular platforms for OTT advertisements.
YouTube is one of the largest video streaming platforms so you will reach many people with your ads. You can create a variety of OTT ads using the platform, too. For example, you can create bumper ads, TrueView ads, and display ads.
YouTube also offers targeted ad options, and you can integrate Google ads you’re already running for more convenience. It can even be cost-effective for many companies.
Twitch is another large video streaming platform, although it doesn’t get as much viewership as YouTube. However, you can still reach an audience there with your ads. It’s the better choice to reach a demographic of gamers since that’s the largest group on the platform.
The platform also supports various ad formats like display ads, unskippable video ads, and pop-ups in videos.
If you make an advertisement for YouTube, you might be able to get a little bit more mileage out of it by also using it on Twitch.
Hulu is another platform that uses an abundance of OTT ads. It has over 100 million viewers, making it one of the best places to stream your brand’s ads. It also offers targeting so that you can easily reach a specific group.
The platform allows you to make several different types of ads, including standard commercial breaks, pause ads that appear when the viewer pauses their show, and even interactive ads that allow the viewer to click through your services.
Roku is another leading OTT advertising platform. It also offers a variety of advertising styles, including interactive ads like Hulu. It also features a comprehensive ad insight tool, making it simple to see how your ads are doing. You can easily adjust as needed with all of the information it provides.
Overall, advertising on Roku is another excellent option for many businesses.
Other Content Marketing Platforms
You’ll want to be aware of other content marketing platforms. Content marketing can include creating and uploading videos, blog posts, and images focusing on your brand’s products and services online.
Here are a few top content marketing platforms you can look into using.
WordPress is an excellent platform for running a blog. It’s cost-effective, easy to scale, and designed with SEO. You can post your articles there, directing users to your store.
Posting written content is an excellent method to teach your audience more about your products and services. You’ll want to include SEO best practices in everything you post on your blog to increase growth efficiently.
Blogger is a free blogging platform owned and operated by Google. It’s perfect if you want to get your blog online as fast as possible.
It easily integrates with Google Ads and Analytics, making managing your advertising campaigns a breeze. It’s not as flexible as WordPress, but it’s free and has plenty of customization options.
Become a Marketing Master With These Platforms
So, if you want to increase your marketing mastery, make sure that you check out these platforms. Each one has something different to offer!