Making a genuine connection and getting through to your customers is a challenge for any brand, especially when trying to reach a wider audience.
That’s where User-Generated Content steps in.
User Generated Content has been flooding social media ads for the past few years and for a good reason: it’s a revolutionary marketing approach for any brand.
UGC is becoming a powerful tool to elevate brand conversions, engagement, and trust. Today, you’ll discover how to leverage it for your brand, all the benefits it brings, and how to source it effectively.
What is User-Generated Content?
User-generated content or UGC refers to content, which is not created by brands, but by the users.
There are different types of UGC content, such as videos, pictures, reviews, social media posts, Instagram stories, and more.
Brands use this content in their marketing strategy to connect with their customers, showcase their credibility, and improve trust and authenticity.
Where do you find UGC content for your brand?
While you can source the content from your existing users, the process is slow and unreliable, and it comes with additional issues, such as copyrights.
If you want to make your marketing campaigns effective and most importantly, if you want to see conversions, the best way to source UGC content is from UGC creators, which you can discover on UGC platforms like Influee.
These platforms connect businesses with content creators so they can effectively use UGC for their purposes. Working with professional creators allows you to have complete control over the message, branding, and content appearance. You receive high-quality content that converts but still looks like it was made by one of your customers.
All you have to do is provide UGC creators with your product and a detailed brief of what you want them to say and show in the video. That way you save time on content creation, which is challenging if you don’t have the skills, and you don’t waste money on video ads that are poorly designed.
UGC benefits for your brand
Improves Conversions
Leverage UGC content in your paid campaigns for real impact. When you work with UGC creators, you receive diverse, authentic content, which you can then test to find what resonates best with your target audience. This approach helps you to find effective ads faster, without wasting your time on guessing what content performs best.
Builds Authenticity and Trust
Consumers trust other consumers far more than they trust brands. Featuring user-generated reviews increases your brand’s credibility much more than traditional ads would.
Increases Engagement
Customers respond better to UGC than traditional ads. It’s just that simple. Content from the UGC creators, the real people is more relatable. People feel like it’s coming from someone they know, instead of the brand. It’s this connection that boosts the engagement rate, and in turn, raises the conversion rate as well.
Builds a Community
Using UGC content in your ads, on your social media channels, website, and even email marketing, helps to build a community and a sense of belonging around your brand. When potential customers see real people sharing positive experiences with your products, it sparks interest. This approach not only values existing customers but also motivates others to share their own stories.