Being eco-friendly can help your business appear more valuable and successful in 2022. Going green is also just the right thing to do if you care about the future of not only your business but the planet. There are many great ways to achieve this ethos in your upcoming marketing campaigns. When running promo item campaigns at trade shows, six high-class eco-friendly promo items should be at the top of your list:
1. Sprout Pencils
If you want your most loyal customers to stick with your company when looking for valuable products and services, you’ll need to reach out to them to show them you care from time to time. For a unique way to do so successfully, and in style, you can send them customized sprout pencils with their names (and your company’s logo) emblazoned upon them. The more effort you put into designing these unique decorative pencils, the better. The fact that they are made using eco-friendly manufacturing processes, and with recycled materials, makes them even more attractive for many modern, ethically-conscious business owners.
2. Recycled Fabric Wearables
Wearable merchandise is a cornerstone of successful promotional marketing campaigns. However, many companies go with the cheapest possible material when purchasing bulk orders of t-shirts, hats, and other wearable merch. Thankfully, there are now many budget-friendly avenues to order wearable merch made using recycled (and often biodegradable) fabrics. If you want to keep your customers stylish and save the planet at the same time, this is one of the best options for your next massive promotional marketing giveaway campaign. The better designed your wearable merch is, the more likely your customers are to wear them around in public, and spread your brand’s image far and wide!
3. Reusable Tote Bags
If you want to create a walking billboard, you need to give out snazzy, well-made tote bags to your customers (both new and old). The better designed and crafted your tote bag is, the more commonly they’ll use it. You want your tote bag to be made using recycled materials, and for it to be highly reusable as well. This added usability and longevity will once again benefit your efforts in making the “walking billboard” that will make your brand’s public visibility explode in the coming years. Tote bags are still highly affordable, even when buying those made with eco-friendly materials, so this is a strongly recommended choice for all businesses.
4. Branded Water Bottles
Water bottles are perfect for showing your customers that you care about their health and comfort. By branding a water bottle made of steel, or another eco-friendly material, you will keep your customers both hydrated and green in the upcoming season. People get attached to their water bottles as well, which ensures that they will use them frequently as long as it works effectively. When they think of companies to hire for tasks relevant to your business’s offerings, they’ll be more likely to go with your company thanks to the loyalty that you’ve cultivated.
5. Fashionable Succulents
Many people fail to realize how useful plants can be for promotional marketing campaigns. However, more and more businesses are jumping onto this promo bandwagon over the last few years. Succulents are an especially efficient type of plant to use when giving out plants as part of a promo marketing campaign. They are easy to take care of, and provide extra oxygen to any space they’re in with ease. The fact that they rarely ever need to be watered makes it easy to keep them alive as well.
6. Refillable Pens and Recycled Notepads
This is a perfect combo of promotional items you can use, especially if you’re giving out items at a trade show or other business casual event. Use refillable pens, recycled notepads, and other eco-friendly practices when putting together this type of promo giveaway campaign, and you’ll have a surefire hit on your hands. Find unique ways to brand these items, and they will be that much more attractive. And always remember to order pens and notepads that are comfortable
Unlock an Eco-Friendly Marketing Strategy
With these six amazing choices, you can easily put together an ethically sound, eco-friendly marketing strategy in the coming months. Staying green is not only your responsibility as a citizen of planet Earth, but it’s a great way to reach out to a much wider range of potential target audiences. If you’re doing business in an urban area, going green can prove especially beneficial.