Visual storytelling is the way to go when it comes to appealing to someone’s attention. Looking at an image is much easier than reading through a long paragraph. After all, 65% of people learn better through visuals. Storytelling is also a great way to engage your audience and increase sales and conversions. People are hardwired … Read more
Just as consumers and clients are likely to buy from a company or business that appears to be legitimate, they have to feel comfortable enough before committing to the product or service. The same goes for building your brand and image as a music artist and creator. Before, for music artists to promote their songs … Read more
Branding, in its entirety, entails a lot of activities. While many organizations are quick to think of logos, taglines, and corporate statements as the main branding elements, it’s necessary to take a step beyond the norm to consider other iconic components of branding such as buildings. Why Brand Buildings Matter From company headquarters to retail … Read more