Instagram, a platform created to share fun and memorable moments of individuals via visual media, has become a hub for small businesses to showcase their products and services and promote their brands.
However, this changed when enterprises decided to take advantage of over hundreds of millions of active users on Instagram to build their brand image.
This shouldn’t be a surprise when you consider the significance of brand building in the success of any business.
But to better promote your products or services on Instagram, there are certain steps you need to take to boost your brand image further.
Without further ado, here are some techniques you should put in place.
Create Authentic And High-quality Content Consistently
To keep consumers engaged and interested in your brand, you must consistently create authentic, high-quality content.
And it’s true that quantity matters on Instagram. If you’re only posting once or twice a week, it can be hard to get noticed.
With that said, quality also matters. Rather than post to post, focus on creating great content that speaks directly to your ideal customer.
The best way to ensure all the content you share is of exceptional quality is by ensuring your Instagram content is as genuine as possible.
You can achieve this by sharing real photos and videos of your products, customers, and team members, and avoid posting generic stock images just to have something in your feed.
Further, there are other methods you can consider like to buy Instagram reels views.
It’s also advised to factor in the small things, like choosing the right fonts for your brand and website and ensuring your images are of high quality.
This is something that businesses often overlook despite having a significant impact on the brand’s visual aspects.
Besides consistently posting exceptional quality content, you also need to be authentic. This is essential because authenticity is becoming more and more important on social media platforms such as Instagram.
With so much fake news and sponsored content around, people are growing weary of what they find on the internet.
Give Your Brand A Persona
You don’t need to give your brand a human face to create a strong brand persona — but it does help. After all, consumers like to build relationships with brands they trust.
And while Instagram can affect mental health of your target audience, it can help foster this relationship by giving your brand a persona too. This can be achieved by creating an Instagram account that speaks directly to your target audience.
For example, you can better establish a brand persona on Instagram by giving ‘behind-the-scenes’ access to your company culture or sharing photos of your employees at work or play.
And because consumers today want companies that are authentic, relatable, and transparent brands, giving your brand a persona helps you realize this goal.
Consequently, you’ll be able to connect with your target audience emotionally, hence making them more loyal to your brand.
Use Hashtags Carefully
Using hashtags on Instagram is a great way to engage with your existing audience and new users.
Nonetheless, you shouldn’t use too many of them in one post, or people might think that you’re spamming them with them.
As a result, you might end up turning them off from engaging with you at all. Instead, focus on using relevant hashtags that will draw the attention of people who are likely to be interested in your products or services as part of your company’s Instagram outreach blueprint.
A recent study found that while posts with one or two hashtags performed best, those with more than 11 resulted in significantly diminished engagement levels.
With this in mind, it’s important to have a strategy with your use of hashtags and choose them deliberately instead of throwing them into every post as an afterthought.
Hence, it’s recommended that you use Instagram hashtags while primarily focusing on quality rather than quantity.
You can only realize this by researching which hashtags are most relevant to your business, services, or products.
This will help you reach the right audience and attract more followers who are genuinely interested in what you have to offer.
Collaborate With Partner Influencers
Influencer marketing has become extremely popular in recent years, with companies paying influencers to promote their products online.
And you shouldn’t let such an opportunity pass you by because it’s one of the most effective ways to increase engagement with your Instagram posts.
This is because social media influencers usually have a large following, and they typically specialize in a specific niche and market segment.
So, if you can partner with an influencer with a solid following, they’ll promote content similar to yours, you’ll be able to tap into their audience and get more people engaged with your own business.
Takeaway
Instagram users expect a lot from your brand and expect you to consistently engage them with high-quality content. But to make the most of Instagram, which is the ultimate platform to solidify your brand image, there are several measures you need to put in place.
If you don’t know what needs to be done, this guide has outlined the various ways you can solidify your brand’s presence on this social media platform.