Online shopping provides consumers with a wide variety of places to shop.
They can choose between numerous ecommerce stores when looking for different products and services they might need.
Because of that, they don’t need to settle on a service that doesn’t perfectly suit their needs.
However, it also means that the retailers need to constantly develop ideas that allow them to stand out from the crowd.
Ecommerce is a highly saturated and competitive market, so whether you’re selling clothes or offering other services, you need to focus on satisfying your customers above all else.
Luckily, this article is here to help you.
Below you will find more information on how to make your ecommerce website unique from your competitors.
The ideas included here range from providing customer reviews and shipping details to adding chatbots.
Read on to learn more!
Providing detailed shipping information is incredibly important, especially today, when a vast majority of shoppers expect delivery within three to six days, preferably even less.
Shipping speed plays a vital role in online shopping and often helps customers make decisions whether they want to buy from you or prefer to look for someone who can offer them faster delivery.
You can also consider adding a “parcel compare” feature to your website, so your customers can choose the option that suits their needs and budgets the most.
Shipping details are so important these days because they help your customers understand what they should expect from you as a retailer and when they will receive their order.
The information you provide should include specific details such as expected delivery time, shipping costs, shipping methods, tracking service, and anything else customers might need to know.
Chatbots are AI systems that virtually every online retailer can add to their website to engage their customers and assist them during their customer journey.
Stores can use chatbots to reduce the time that it takes to answer questions about their products and do it directly on the website, which is incredibly convenient for both you and your customers.
Today, ecommerce chatbots are widely used for managing conversational marketing and solving any issues or addressing worries that customers may face during the shopping process.
On top of that, people can use chatbots to provide you with feedback about their experience with your ecommerce store or rate their level of satisfaction.
This form of AI is a perfect addition to every online store and, as an added benefit, it eliminates the need for the customers to write lengthy emails or make calls whenever they have a problem.
The importance of a good design can’t be stressed enough.
In most cases, consumers will judge your store based on the first impression that it gives them. This is why an attractive and user-friendly design is crucial and should be treated as a priority when developing your ecommerce store.
However, it doesn’t mean that you have to spend days creating an original design.
You can use some ready-made ecommerce templates that are available online and modify them so that they meet your requirements without any programming skills.
If you want to go the extra mile, you can hire a professional ecommerce designer to help you with the process.
Social Media Integration
What is the best way to engage customers with your brand? One answer would definitely be social media platforms. Nowadays, people spend much of their time on various social media networks.
So, if you want to engage with your customers and improve your SEO ranking at the same time, then you should definitely integrate a social media platform into your ecommerce website.
A great way to do so is by using social share buttons.
Buttons are still one of the most effective ways to share content online without having to leave the website itself.
Furthermore, the easier you make it for your prospect to find your social media channels, the more chances they will have to interact with your brand in a meaningful way.
Customer reviews can help you build trust within your target audience and improve your conversion rates by attracting new customers.
It’s an excellent way to have more people hear about your ecommerce store.
Being able to leave reviews usually makes people feel as if they’re a part of a bigger community where everyone can share their honest opinion.
They can do something that will help other customers decide whether certain products are what they’re truly looking for and help them make the best and most informed decision.
You can also provide your customers with an option to review your products by using a five-star or six-star rating system – it’s a quick and effective way to gather lots of feedback in a relatively short period of time.
Ecommerce is a highly innovative industry that’s undergoing constant changes.
This means that every online retailer needs to focus on constant development and testing of new ideas and tools in order to keep up with the new trends and satisfy their customers,
This requires time and dedication, but it is definitely worth it in the long run.
If you want to succeed, you need to make sure that your ecommerce store offers something unique and different from your competitors.
Add chatbots that can help solve your customer’s issues, provide user-friendly design, customer reviews, and shipping details, and give visitors easy access to your social media profiles and the share buttons. Good luck!