The world has turned digital with more demand for out-of-the-box thinking and heightened creativity.
Social media offers an incredible platform to brands and businesses looking to grow and create their community in this digitalized world.
But because of the hyper-competitive market, it has become crucial for businesses to market their content differently with exclusive content marketing ideas.
Social media content marketing is super-affordable too, costing 62% less than traditional marketing while generating 3x more leads.
Therefore, if you are struggling to set your business apart, here is a complete list of successful, unique, and the best social media content marketing ideas that you can use to get incredible results.
1. Understand Your Objectives and Target Audience
The first step of social media content marketing is to identify the goal; you cannot achieve anything without that.
So, set objectives that you can measure and attain and always be very particular about that. Either keep them in mind or jot them down on paper to execute your marketing plan better.
Once this is done, find out who your target audience is and get to know everything about them, like their queries, issues, likes and dislikes, preferences, preferred social media, etc.
Remember, the spotlight should always be on the audience, as without them, you can’t grow your business.
2. Share User-Generated Content from Followers and Fans
Most of the time, customers trust content from individuals more than the content coming from brands. You can offer a fresh perspective about your brand to followers and fans and build strong connections with customers by sharing user-generated content.
As per reports, 76% of individuals have higher chances of trusting content from common people, and 100% of the buyers trust recommendations from other buyers.
Take an example of Wayfair, a home décor retailer, and furniture store. They share content with their customers to show them how their products can make a home look beautiful. The brand even provides links in its profile to products shown in images making it easier for the customers to buy the products. An excellent marketing strategy, right?
3. Choose Social Media Channels Wisely
Placing your business on all social media platforms is not necessary. What matters is creating the right impact on only a few of them you are active on.
In other words, it’s the quality that counts and not the quantity!
Using all social media channels for business promotion but dealing with sub-standard content will not give you anything. Instead, you must research and plan a social media presence aligning with your objectives. You can also avail of market research services to understand and figure out where your audience is and make your plans accordingly.
At the same time, your social media presence should also appeal to the target audience. So focus on the social media platforms preferred by your target audience.
4. Put Video Content to Good Use
Video content plays a vital role in social media content marketing. So, if you are still not aware of the power of videos or not using them for your marketing campaign, it is high time you jump right into it.
There are different ways of using videos in your social media content marketing plan, and the availability of an online video maker makes this easier for you by helping you create short and long-form videos.
Facebook live videos are another way of engaging the audience. Individuals can ask different questions directly, and you can solve all their queries during and after the live sessions.
Such videos show brands as businesses that care about their customers, bringing in more results than other content formats. As per reports, brands witness 6x the engagement and interaction with live videos. Nevertheless, the perfect blend of recorded videos and live videos will have customers flocking in the direction of your site.
5. Repurpose Videos and Blogs
Undoubtedly, creating good quality and fresh content every time works for businesses. But that does not necessarily imply reinventing the wheel every single time. A better way of making the most out of available content over time is repurposing it. This not just involves reposting links to content on your social media network but also includes converting content into varied formats for engaging different types of audiences.
First We Feast stands as a good example of how to repurpose available content to get more viewers and prospective buyers. This company made a short Instagram video to offer sneak peeks of a longer video on its YouTube channel. The short video on Instagram built excitement around the longer content while driving more traffic to the YouTube page of the company.
Well, repurposing content does not always mean sticking to videos only. You can also convert infographics into longer blogs or blend articles into informative eBooks. Repurposing content is a good way of getting the most out of different forms of content.
6. Find Ways to Connect with the Target Audience
Failing to create a strong relationship with your target audience is not good for your business. So, you need to find different ways to make a strong bond with them. And there’s no other better tool than social media when it comes to connecting with new clients. As per reports, the majority of individuals buy products because of social media platforms. So, here are a few ways to connect with your audience on social media platforms:
- Surveying the audience
- Interacting with the clients in Twitter chats
- Engaging in Facebook groups with similar target buyers
- Retweeting in Twitter
- Replying to the comments of audiences on Facebook
Master these smart ways of connecting with the audience on different social media channels, and you will find leads and conversions pouring in.
The Bottom Line
Using the right social media content marketing strategies effectively helps you engage with potential buyers. But make sure to offer value to the audience; only then will you be able to see desired results.
Always make followers the top priority, and ensure to align all your strategies perfectly with their preferences and interest. Also, keep up with the changing trends, as this will help you make the most out of social media platforms.