Reasons Why Your Business Should Have a GBP Profile in 2022

A Google Business Profile or Google My Business Profile will help you to really reach all of your customers in no time.

This is the way that your competition is working on local SEO and being present when their customers need them the most and you can use the skills as well. 

There are so many reasons why your business should have this profile, and some of these include:

Increase Your Online Visibility

One of the reasons that you should consider a GBP profile is that it will help make you more visible online. When you search for a service or a product on Google, you will find that the first three results at the top of the page will be ads from Google AdWords.

There will then be a map that has the local 3-pack, and this is followed by the organic results. 

The Local 3-Pack is important here. It will include the top three top local businesses that relate to the search term in the area of the searchers.

This allows the visitor to get to your front door, without even having to find your website.

This used to include the top 7 businesses, but it was reduced to just three local listings. Your goal is to get in there and GMB can help. 

Many firms have worked with different SEO techniques to help them. However, creating your Google My Business listing can boost your chances of getting onto the list. This allows you to show up on Google Maps, the local 3-pack, and more and will do a great job of increasing your revenue. 

Provides Relevant Information to Customers

Google My Business allows you to post information that customers would need to know about your company, including the hours of operation, phone number, and the physical address.

You can even go further than this, adding information like:

  • News
  • Announcements
  • Any special deals
  • Updates

These articles will then appear on Google Search and Maps, which allows you to update and stay in touch with some of your potential customers along the way. 

Before you write anything down for GMB, you need to constantly think about the things you would like to achieve.

Is your goal to make the customer more aware of a new product or service?

Do you wish to entice visitors to head to your store? 

Having a goal in mind is important here. It allows you to entice visitors and tailor your message to reach as many people as possible along the way.

All of your posts need to have a call to action that encourages the potential customer to do something you want. 

Allows You to Respond to Customers Questions

Your potential customers may find your company through a local search engine, but then they need to place a special order with you. What method would they be able to use to contact you right away from the search engine?

Google provides some messaging tools to everyone, which allows you a way to directly communicate with potential consumers, especially those who are able to find your profile on the search result pages.

You can use this tool to your advantage in order to swiftly respond to questions in real-time and can assist new and current clients. 

Google will allow companies to turn the messaging feature on and off.

When you enable it, visitors to the page will be able to see a clickable Message icon so they can start a conversation. You can then reply through the messaging app or on SMS to make it easier to reach your customers. 

Use Reviews for More Attention

When customers make decisions about purchasing, reviews are going to play a big role.

Most buyers are going to look at the reviews found online to get a good idea of the quality of the business and they are most likely to choose a product with the best ratings. 

This is where the GBP will come in handy.

Customers are able to leave their feedback and reviews of your business and this can help you bring in more customers, as long as they are good. This is going to not only increase your appeal to potential clients, but it will also give you honest feedback on what you do well and what you could improve over time. 

Customers will gain trust and confidence in your business due to some of the reviews.

In fact, it is believed that 88% of people feel that online reviews and evaluations are going to have the same weight as a recommendation in person.

Google will be able to use these reviews as a type of ranking element to help decide whether you will appear in the search results. 

Companies are able to get more reviews and a better overall rating if they can deliver high-quality products or services.

This can help you be ahead of your competitors and see the best results.

If you want to see your rating get boosted even more, then take the time to respond to as many reviews as possible. 

Increase Your Traffic for Free

Firms that have a Google My Business page are going to be 70% more likely to get local visits from the users who are browsing, which will increase traffic and revenue.

Customers will gain trust as a result of different verification stages that the company has to go through before they appear in any local searches. 

To get the most out of your GBP page, you need to make sure your website is up to date and doing well.

If it takes a long time to load or has a lot of bugs within it, then customers will still be hesitant to give it a try. 

Setting Up Your Profile

Whether you choose to do the work for the GBP profile on your own or you wish to hire a professional, there are a lot of reasons why this is such a great profile to help you out. Take a look at some of the benefits to see why this can take your business to the next level.